---
title: "Jaguar Land Rover Invests $25 Million in Lyft"
description: "JLR is investing millions in the ride-sharing and ride-hailing company through the carmaker's InMotion tech subsidiary."
date: "2017-06-12"
modified: "2017-06-12"
authors:
  - name: "Stephen Edelstein"
    job_title: "Weekend Editor"
    link: "https://www.thedrive.com/authors/stephen-edelstein"
url: "https://www.thedrive.com/tech/11396/jaguar-land-rover-invests-25-million-in-lyft"
categories:
  - "News"
tags:
  - "Autonomous Cars"
  - "Jaguar"
  - "Lyft"
  - "ride sharing"
  - "self-driving cars"
  - "Tech"
---

# Jaguar Land Rover Invests $25 Million in Lyft

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/05/jaguarlandroverdualbrandimage.jpg>)
*\<em\>www.thedrive.com\</em\>*

Lyft is proving quite popular. In addition to an existing relationship with General Motors and recently-announced partnerships with [Waymo](<https://www.thedrive.com/tech/10255/lyft-waymo-agree-to-join-forces-on-self-driving-cars>) and [NuTonomy](<https://www.thedrive.com/tech/11161/nutonomy-and-lyft-joining-forces-on-self-driving-cars>), the ride-sharing company is getting an injection of cash from Jaguar Land Rover.

JLR will invest $25 million in Lyft through the carmaker's InMotion tech subsidiary, the automaker announced today. The investment will "support Lyft's expansion and technology plans," according to a JLR press release. The automaker also hopes it will create opportunities to co-develop self-driving cars, and to set up Lyft drivers with Jaguar and Land Rover vehicles.

InMotion was started last year to focus on tech trends like ride-sharing services and self-driving cars. While it is still a part of JLR, it was designed to function relatively independently, with the character of a start-up. JLR announced plans to build [a fleet of 100 semi-autonomous test cars](<https://www.thedrive.com/news/4397/jaguar-land-rover-to-build-100-self-driving-research-vehicles>) last year, and has even done some [off-road autonomous testing](<https://www.thedrive.com/article/4380/drive-wire-for-july-12-2016-jaguar-land-rover-is-developing-self-driving-off-road-technology>). But the company seems more interested in driver-assist systems than full autonomy.

Autonomous driving is something Lyft is getting more serious about. Over the past few weeks, it announced partnerships with both Waymo (the former Google self-driving car project) and NuTonomy, the Boston-based startup that operates a [pilot autonomous-taxi service in Singapore](<https://www.thedrive.com/news/4991/the-worlds-first-self-driving-taxis-are-now-roaming-singapore>). NuTonomy's self-driving cars will actually begin picking up Lyft riders in Boston later this year.

JLR isn't the first automaker to invest in Lyft. Last year, General Motors put $500 million into the company; GM has also provided low-cost car rentals to Lyft drivers through its Maven mobility division, although that arrangement [is no longer exclusive to Lyft](<https://www.thedrive.com/tech/9950/gms-maven-adds-new-chevy-bolt-car-sharing-service-for-the-gig-economy>). It's possible that Lyft could also access the autonomous-driving tech being developed by [GM's Cruise Automation subsidiary](<https://www.thedrive.com/news/9287/gm-to-add-1100-jobs-at-cruise-automation>).

While Lyft has many partnerships in the works, it does not have an in-house self-driving car development program. That in theory puts it at a disadvantage to Uber, its main rival. However, Uber's self-driving car program has faced many challenges, including an [ongoing legal battle with Waymo](<https://www.thedrive.com/tech/10807/uber-fires-anthony-levandowski-for-not-cooperating-in-waymo-lawsuit>)...and [one crash](<https://www.thedrive.com/tech/8633/self-driving-uber-involved-in-crash-in-arizona>).

## Author
Stephen has always been passionate about cars, and managed to turn that passion into a career as a freelance automotive journalist. When he's not handling weekend coverage for The Drive, you can find him looking for a new book to read.

### Author social links  
[Twitter](<https://twitter.com/SAEdelstein>)