---
title: "Lamborghini Centenario Teaser Is Full of BWOOOMMMP"
description: "Twenty-one seconds of “Inception” horn."
date: "2016-02-25"
modified: "2021-05-18"
authors:
  - name: "Will Sabel Courtney"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/will-sabel-courtney"
url: "https://www.thedrive.com/supercars/2344/lamborghini-centenario-teaser-is-full-of-bwooommmp"
categories:
  - "News"
tags:
  - "Lamborghini"
---

# Lamborghini Centenario Teaser Is Full of BWOOOMMMP

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/022516-lambo-inception-trailer-hero.jpg>)
*\<em\>www.thedrive.com</em>*

How stoked is Lamborghini to show off their new Centenario supercar at the Geneva Motor Show next week? So excited, they’ve released a trailer that’s roughly 70 percent [*Inception* horn](<https://www.youtube.com/watch?v=SVt4XsTvWXY>).

*BWOOOMMP. BWOOMOMP. BWOOMOMP. BWOOMOMP*. It’s like Lamborghini stumbled onto [Hollywood’s most-overused trailer sound effect four years too late](<https://www.smithsonianmag.com/smart-news/how-that-annoying-drone-from-inception-took-over-movie-trailers-12874196/?no-ist>), then decided to make up for lost time by cramming in as many foghorn blasts as possible into a 21-second teaser.

But it’s not all basso profondo notes that make us wonder [if Lamborghini plans on unveiling a 200-foot-tall kaiju-fighting mech](<https://www.youtube.com/watch?v=5j4OLaytu_s>) in Geneva. There’s also a *ZZ-ZZT*, a pair of *ZEEEEE* noises, and for the big reveal of the Lamborghini logo at the end, a *BÜM-RARR*. It’s like departing Lamborghini CEO Stephan Winkelmann decided, in a moment of out-the-door whimsy, to hire a 12-year-old synthesizer player as Lamborghini’s official composer.

Granted, the trailer never officially says it’s teasing the Centenario, but the 100-year countdown at the start of the trailer and the shots of [ol’ Ferrucio](<https://en.wikipedia.org/wiki/Ferruccio_Lamborghini>) in the middle make it pretty clear that this video’s about the founder’s 100th birthday. The car’s public debut will be live-streamed on Lamborghini’s website when the cover comes off: March 1 at 10:05 AM Geneva time. Then again, since that correlates to 4:05am on the East Coast and 1:05am in California, save yourself the trouble and [check out the leaked patent drawings of the Centenario instead](<https://www.thedrive.com/supercars/2269/is-this-the-next-lamborghini-hypercar>).

https://youtube.com/embed/dDM_0fW9xUo

## Author
Will is the former managing editor of *RIDES Magazine* and the former online editor for *0-60 Magazine*. He has worked for *Time Out New York* and *Rolling Stone*, and was the creator of *College Cars Online*, the first automotive blog specifically targeted at college students and young professionals.

### Author social links  
[Instagram](<https://instagram.com/willsabelcourtney>)  
[Twitter](<https://twitter.com/willscourtney>)