--- title: "You Can Finally Get Into a Ford Bronco for Under $40K Again" description: "The return of the base trim can save buyers $1,600 over last year's cheapest model, but those early days of the $30K Bronco are long gone." date: "2024-11-07" modified: "2024-11-07" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/you-can-finally-get-into-a-ford-bronco-for-under-40k-again" categories: - "Ford News" - "News" - "News by Brand" tags: - "Bronco" - "Ford" - "SUV" --- # You Can Finally Get Into a Ford Bronco for Under $40K Again ![]() *\Ford\* When [Ford]() revived the [Bronco]() in 2021, it came with an eye-catching price tag of under $30,000 including destination. However, Ford's ability to bait customers with a $29,995 advertised price quickly disappeared, as the entry-level trim repeatedly leaped by a few thousand over subsequent years until the 2024 Bronco started at no less than $41,525. Thankfully, [the Base trim is back for 2025](), opening the door to off-road fun under $40K—if only barely. The two-door Bronco base is advertised for $37,995 before Ford's $1,895 destination fee, which takes MSRP to $39,890. Strangely, building a 2025 vehicle on [the automaker's website]() tacks on an acquisition fee beyond that, though that would only apply to leases. By the way, that's for an SUV with standard four-wheel drive and a seven-speed manual transmission. The roughly $10K price increase since the Bronco first came on the scene in 2020 might sting, though it's worth highlighting that the SUV has better standard equipment now, like a 12-inch digital gauge cluster. For that $39,890 sticker, you get three no-cost color options—black, white, or gray—4.46 axles, an open rear diff, and a 2.3-liter turbocharged four-cylinder engine. Today's Bronc is also a bit more comfortable than before, thanks to rear climate vents on four-door versions and additional sound insulation to make the cabin quieter. ![Ford's Factory Matte Clear Film on a 2022 model-year Bronco Big Bend as an example, next to a regular Bronco without the film applied.]() *Ford's Factory Matte Clear Film on a 2022 model-year Bronco Big Bend as an example, next to a regular Bronco without the film applied. *Ford** Ford also added its Factory Matte Clear Film wrap to the Bronco's options list. It provides a matte finish to any paint color you choose, while also doubling as a paint-protection film. It's a compelling option that will help your Bronco look edgier and stay cleaner after playing in the mud. Comparatively, you can get a two-door [Jeep Wrangler]() with a manual transmission, four-wheel drive, and a 3.6-liter V6 for $33,990. However, the Bronco is a bit bigger, offers more interior space, and is more refined on-road than the Jeep. So if you're interested in a back-to-basics off-roader that isn't too compromised for regular commuting, the new Bronco Base is the cheapest the model's been in two years. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()