--- title: "What on Earth Could VW’s ‘ID.EVERY1’ Trademark Be For? " date: "2025-02-01" modified: "2025-02-01" authors: - name: "Beverly Braga" job_title: "Weekend Editor" link: "https://www.thedrive.com/authors/beverly-braga" url: "https://www.thedrive.com/news/what-on-earth-could-vws-id-every1-trademark-be-for" categories: - "News" - "News by Brand" - "Volkswagen News" tags: - "Electric Vehicle" - "trademark" - "Volkswagen" --- # What on Earth Could VW’s ‘ID.EVERY1’ Trademark Be For?  ![]() *\Volkswag\* [Is Volkswagen trying to be cool again?]() An automaker for the people? A recent trademark filing by the German brand suggests everything and nothing all at once. The phrase ["ID.EVERY1"]() was filed with the European Union Intellectual Property Office on January 29, discovered thanks to some sleuthing by [*CarMoses*](). The outlet speculates that "the most obvious and the most likely theory" is the trademark will be used in a new marketing tagline or slogan. Yes, this path does make sense, considering the [Volkswagen]() ID series of [electric vehicles]() is now robust enough to be called out on its own. Might ID be branching off from VW as a standalone subbrand? But what else could it mean? The next easy assumption is a new vehicle, but saying you own "EVERY1" would certainly be a red flag on a first date. Nevertheless, even though ID.EVERY1 is a wonky vehicle name, that's the ID lineup for ya. VW unveiled the alphanumeric [ID.2all concept]() in 2023, but that's really not as bad of an alphabet salad as the [Toyota bZ4X](). [*Electrek*]() reports the production ID.2 could launch as early as the end of this year. The ID naming structure is corporate-approved batty. When asking for clarification as to how it should be written during a VW event, I was told a space should follow the period if the ID model starts with a letter (e.g. [ID. Buzz]()) but no space if it's a number (e.g. [ID.4]()). But that's not SEO friendly so good luck finding that nomenclature consistent outside of VW HQ. Anyway, if the upcoming ID.2 is a compact hatch with an SUV version supposedly being unveiled in September, how small would the ID.1 be? Or does EVERY1 mean big? *CarMoses* thinks a seven-seater is possible. Well, VW already has a three-row electric vehicle in the ID.Buzz retrobus. Would adding a three-row electric SUV to the lineup make sense? [VW recently canceled its much-delayed ID.7 sedan]() for the North American market amid declining EV sales. Starting at $61,545, the ID.Buzz is a pricey pick, and more expensive than other non-luxury three-row EV offerings like the Kia EV9 ($56,395) and Tesla Model Y ($51,630). Or maybe it's the name for an EV [truck]()? [VW did file a patent for one.]() Or maybe it's none of these but, instead, a new reality show where whoever runs out of range first must walk. That'd play to the ever-present anxiety of every EV driver ([thanks, infrastructure]()). Or is ID.EVERY1 literal? As in a new co-branded, government-issued ID card or passport? Or is VW doing some domain flipping with plans to sell the trademark as a way to [make some much-needed revenue]()? Perhaps VW is simply messing with us like it did with the whole [GTX-GTI thing](). Your guess would be as off-target as mine, so what or who do you think EVERY1 is for? ## Author Born and raised in Hawaii, Beverly has been a prolific and published creative writer since her teens. As a contributor to The Drive, Beverly covers the weekend shift, blogging about all things automotive, mobility, transportation, and topics in-between. Currently a digital nomad, Beverly's only constant is her car, a second-generation Mazdaspeed3. Even though she's never in one place for too long, her hot hatch always feels like home. ### Author social links [Instagram]() [LinkedIn]()