---
title: "Watch Williams Racing’s Colapinto Act in the Funniest F1 Ad in Years"
date: "2024-10-25"
modified: "2024-10-25"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/news/watch-williams-racings-colapinto-act-in-the-funniest-f1-ad-in-years"
categories:
  - "F1"
  - "News"
  - "Racing"
---

# Watch Williams Racing’s Colapinto Act in the Funniest F1 Ad in Years

![](<https://www.thedrive.com/wp-content/uploads/2024/10/Screenshot-2024-10-24-at-3.28.35 PM.png>)
*\<em\>Williams/YouTube\</em\>*

Williams Racing's Franco Colapinto is making waves in [Formula 1](<https://www.thedrive.com/category/f1>), not just because he's the [first Argentine to compete in decades](<https://www.thedrive.com/accelerator/sergio-perez-without-a-doubt-well-see-american-f1-drivers-now>), but also because he's delivered incredible performances [in his first few races](<https://www.thedrive.com/news/there-goes-logan-sargeant-americas-only-f1-driver>). With the F1 circus already in Mexico for this weekend's race, and heading to South America for the Brazilian Grand Prix afterward, Williams is welcoming a new Latin American sponsor with a funny and clever ad on [YouTube](<https://www.youtube.com/watch?v=ZXjbTJZH_rU>).

The sponsor is Mercado Libre, which means Free Market in English. You can think of it as the eBay south of the border. The spot features a delivery driver who drops off a package at a track where Williams is doing some testing, only to walk into an empty office and be tempted by Colapinto's racing suit and crash helmet nearby. The delivery guy quickly throws on the gear and poses for a few selfies when Williams staff bust through the door and rushes him into the car. They clearly think it's Colapinto under the helmet! So silly.

Shortly thereafter, Colapinto walks into the room to pick up his suit and helmet but happens to glance at the TV first and sees his F1 car doing laps. He's essentially like, "WTF?"

The Argentine then jumps into the Mercado Libre [Ford Transit](<https://www.thedrive.com/new-cars/37301/2020-ford-transit-review-the-suv-alternative-you-didnt-know-you-wanted>) and goes onto the race track, showing that he has the skills to make a pretty decent delivery driver, too. The whole thing ends when both drivers meet, shake hands, and compliment each other's rides. Cheesy? Yes. Entertaining? Very.

https://www.youtube.com/watch?v=ZXjbTJZH_rU

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## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)