---
title: "VW Cuts Another 50,000 Jobs and Possibly a Brand: TDS"
date: "2026-09-04"
modified: "2026-09-04"
authors:
  - name: "Adam Ismail"
    job_title: "Senior Editor"
    link: "https://www.thedrive.com/authors/adam-ismail.md"
url: "https://www.thedrive.com/news/vw-cuts-another-50000-jobs-and-possibly-a-brand-tds"
categories:
  - "News"
  - "The Downshift"
---

# VW Cuts Another 50,000 Jobs and Possibly a Brand: TDS

![Volkswagen office in Germany](<https://www.thedrive.com/wp-content/uploads/2026/09/GettyImages-2292602387.jpg>)
*\<em\>Julian Stratenschulte via Getty Images\</em\>*

Hello and welcome to *[The Downshift](<https://www.thedrive.com/category/the-downshift>)*, or TDS for short, *The Drive’s* morning news roundup bringing you the biggest automotive headlines from around the world.

*The Downshift* recaps news briefly, with links to full stories for those seeking more info. Here’s your bulletin for Friday, September 4, 2026. Happy Labor Day and enjoy the long weekend!

🏭 Volkswagen's board of supervisors finally approved a plan to restructure the company, to the tune of 50,000 more job cuts. That brings the planned total reduction in headcount to 100,000, of a global workforce of more than 650,000 people. Additionally, rather than close four of its plants, in Emden, Hanover, Neckarsulm, and Zwickau, VW will "seek alternatives" for their continued operation, which could mean sales to other automakers. *\[[Reuters](<https://www.reuters.com/business/volkswagen-shares-jump-early-trade-following-turnaround-agreement-2026-09-04/>)\]*

👕 Please excuse the self-promo, but we've collaborated with our friends at Blipshift to [bring back another five of our favorite t-shirt designs](<https://www.thedrive.com/news/lolly-lolly-lolly-get-your-cool-shirts-here.md>). They're on sale starting today, and will remain up for grabs until Thursday, Sept. 17. Get 'em while you can!

💺 According to a leaked document related to VW's restructuring plan, the company may retire Seat as a brand in the coming years, while allowing Cupra—the much newer performance-minded spinoff of the Spanish automaker—to live on. *\[[Autoblog](<https://www.autoblog.com/news/vw-group-reportedly-weighs-killing-seat-by-2029>)\]*

🔥 BMW has recalled 190,000 older sedans in Germany, spanning 2014 through 2020 model-year 3, 5, and 7 Series vehicles, for starter relays that are not sufficiently protected against moisture, which could lead to corrosion, a short and, naturally, a fire. It's worth stipulating that this recall has not been picked up by NHTSA here in the States yet, so until then, anyone who believes their vehicle might be impacted should check with their local dealer. *\[[BMW Blog](<https://www.bmwblog.com/2026/09/03/bmw-recalls-189130-3-5-7-series-starter-relay-fire-risk/>)\]*

📃 The Alliance for ‌Automotive Innovation, a lobbyist coalition of automakers that includes Ford, General Motors, Honda, Hyundai, Stellantis, Toyota, and Volkswagen, sent a letter to Congress urging lawmakers to "enact a Chinese vehicle, software, and hardware ban" that would prohibit manufacturers like BYD, Chery, and SAIC from acquiring authorizations for U.S. sale—while notably leaving non-Chinese companies that have exported cars *from* China, like Ford and GM, to continue doing that if they so choose. *\[[Reuters](<https://www.reuters.com/world/automakers-urge-congress-quickly-pass-law-banning-chinese-cars-2026-09-03/>)\]*

💪 The reborn, Chevy small-block-powered Jensen Interceptor has been fully revealed, with a face that's a little more reminiscent of a recent Camaro than anything else. *\[[CarBuzz](<https://carbuzz.com/jensen-interceptor-gtx-debut-september-2026/>)\]*

🏁 Weekend races to watch (all times Eastern):

- **NASCAR O’Reilly Auto Parts Series at Darlington:** Saturday at 7:30 p.m. on CW/ESPN
- **Formula 1 Italian Grand Prix:** Sunday at 8 a.m. on Apple TV
- **World Endurance Championship 6 Hours of COTA:** Sunday at 2 p.m. on truTV/Max
- **IndyCar at Laguna Seca:** Sunday at 3 p.m. on Fox
- **NASCAR Cup Series at Darlington:** Sunday at 5 p.m. on USA
- **NHRA Drag Racing US Nationals Finals:** Monday at 12 p.m. on FS1

*Got a tip or feedback for TDS? Reach out to tips@thedrive.com*

## Author
Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball.

### Author social links  
[Bluesky](<https://bsky.app/profile/aismail.bsky.social>)  
[Instagram](<https://www.instagram.com/pioneerspine/>)  
[LinkedIn](<https://www.linkedin.com/in/aismail1/>)