--- title: "Volvo CEO Says ‘The Industry Will Be Electric – There’s No Turning Back:’ TDS" date: "2025-09-11" modified: "2025-09-11" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/volvo-ceo-says-the-industry-will-be-electric-theres-no-turning-back-tds" categories: - "News" - "The Downshift" --- # Volvo CEO Says ‘The Industry Will Be Electric – There’s No Turning Back:’ TDS ![Volvo EX90]() Good morning and welcome to *The Downshift,* or *TDS* for short. *TDS* is tight, light, and right. Gathering all the latest automotive news bubbling from around the globe in one spot, *TDS* summarizes stories in a single sentence with a link provided for those wanting to go deeper. I spent the night traveling from the U.S. to the UK and am basically existing on coffee at the moment, so let's get into it. 🚘 What I’m driving: Nothing, but I did ride in a Mercedes-Benz EQS this morning, and while there may be less headroom than the back of an S-Class I did get a massage. 🪫 Volvo CEO Hakan Samuelsson said "in (about) 10 years, cars will all be electric and they will be lower cost," while noting "[there's no turning back]()" and some companies will simply not adapt to new circumstances with some new dominate players emerging in "the new world." 🏃 Tesla owners aren't just walking, they are running away from their EVs and [defecting as loyalty drops]() worse than any other automaker aside from Dodge. 🔊 The electric Audi sports car that arrives in 2027 might have fake gear shifts, and noise pumped out of it through speakers that sounds like the automaker's iconic five-cylinder engine, but it [won't be called the TT](). 🪄 The next Nissan Sentra might have just [received an early debut]() thanks to China, and the design mixes a lot of new Nissan Leaf into the front end. 🪦 Audi's five-cylinder engine got a stay of execution, but [only until 2027,]() which is when the special gas-powered motor will die. 📱 BMW claimed that most drivers [don't even rely on Apple CarPlay]() like everyone thinks. *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()