--- title: "‘Thunder’ Trademark Filed for Ford F-150, Ranger, Maverick" description: "Ford recently trademarked the \"Thunder\" name for all three of its pickup truck models in both the U.S. and Canada." date: "2022-07-03" modified: "2022-07-03" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/thunder-trademark-filed-for-ford-f-150-ranger-maverick" categories: - "Ford News" - "News" - "News by Brand" - "Trucks" tags: - "F-150" - "Ford" - "pickup" --- # ‘Thunder’ Trademark Filed for Ford F-150, Ranger, Maverick ![]() *2022 Ford F-150 Lightning Lariat. Pre-production model with available features shown. Available starting spring 2022.* It seems that Ford is getting a new trim level ready for all three of its trucks, the F-150, the Ranger, and the all-new [Maverick](), as it recently filed a trademark with both the[ United States Patent and Trademark Office]() (USPTO) and the Canadian Intellectual Property Office (CIPO) for the "Thunder" name. Ford previously used the Thunder name for a European Ranger model variant but these new filings would give each of the three trucks the Thunder name for both North American countries. Admittedly, the fact that Ford trademarked the name doesn't actually mean it's definitely going to develop trucks with it. Automakers regularly trademark names just for potential future use, to keep other brands from stealing them. However, Ford has actually used the name before, so it seems likely it's trademarking the name in North America with the intent to actually use it. There's also the possibility that Ford could sort of rebrand the name for electrification. ![]() Ford's previous use of the Thunder name was for the Ranger Thunder, which was a slightly more off-road-focused model variant of the European Ranger. Given Ford's recent interest in electric pickups, and the similarities in the Thunder and Lightning names, it's possible Ford could combine the two, creating off-road-focused electric variants for each of its three pickups. Ford has already announced that another electric pickup is in the works, following its [F-150 Lightning](), so it would make sense to start prepping electric model variants and trim levels for future trucks. While the name could be a bit clunky—Ford F-150 Lightning Thunder, for instance—it would be cool to see an electric pickup given the same off-road treatment Ford gives its gas-powered pickups. Again, there's no guarantee Ford does anything with the Thunder name in North America. At this point, this is all just speculation. However, with brands like Chevy and Rivian already developing their own electric pickups, it would be wise of Ford to keep pushing for new and interesting model variants and the Thunder name might help do just that. ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()