This Ford Dealer Knows How to Sell Trucks: Make Them Look Old

Retro-fying a pickup truck is nothing new. In fact, I was a bit wary about whether these retro Ford Super Duty pickups from ALM Ford Marietta were even worth writing about. But after seeing the photos and knowing how much some of you like these, I went for it.

Listed for sale are two 2026 Ford Super Duty F-250 XLT single cabs with enough custom touches to make them look classic. And that’s exactly what I like about them the most: they’re not completely redone or over-the-top. They’ve got just enough touches inside and out (mostly out) to make them look throwback. The most lowkey of the two is finished in Carbonized Gray Metallic, while the shouty one you see above comes in Race Red.

Regardless of which one you go with, both feature the same Rocky Ridge Retro Edition aftermarket treatment, which includes the graphics kit, a new (ugly) badge that looks like some Transformer or a Gladiator helmet, LED off-road lights on the front bumper, and most notably, a 4.5-inch suspension lift making room for 37-inch BF Goodrich All-Terrains.

Inside, things are mostly stock, which isn’t a bad thing at all. The single cab is purposeful, practical, and having spent lots of miles in Super Duty trucks over the years, I can say it’s also comfortable. In this case, however, the stock cloth (or vinyl) bench seat gets a nice little touch of pizzaz courtesy of Katzkin seat covers with a retro plaid look. When not in use, the bench seat folds forward to provide a flat workstation, cupholders, and some storage.

Under the hood of these semi-custom trucks sits Ford’s venerable 7.3-liter gas V8, paired to the stock 10-speed automatic transmission. And of course, these are four-wheel drive.

Both trucks are listed at roughly $85,000, which is far from cheap. But plenty of truck buyers don’t mind paying a premium for something that’s already built and ready to go. Turnkey customs are big sellers, whether they look like this or something more modern. And no matter what, these likely won’t stay on the lot for long.

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