--- title: "This 1992 Chevy Pickup Has Been Hanging Off a Building for Over 30 Years" date: "2025-01-23" modified: "2025-01-23" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/this-1992-chevy-pickup-has-been-hanging-off-a-building-for-over-30-years" categories: - "Culture" - "History" - "News" tags: - "Chevrolet" - "pickup" - "silverado" --- # This 1992 Chevy Pickup Has Been Hanging Off a Building for Over 30 Years ![]() *Javier & Carlos. YouTube* Car dealerships really like to mount real-life vehicles up high—be it in some sort of tower, on the roof of a building, or [even atop a billboard](). It's a fun way to advertise a business with an eye-catching display. Santo Domingo Motors in the Dominican Republic did it better than everyone, however, because not only did it mount a 1992 [Chevy]() [Silverado]() pickup to the side of its building, but it infused a little car culture into the local folklore. According to the company's official story, in 1993, a [Santo Domingo Motors]() employee who worked in the service department was driving home in a dealership-owned truck late at night. At some point he lost control and crashed supposedly due to heavy rain—though this seems to vary from one source to another. Despite being scared of the consequences—and being the honest fellow he is—the employee immediately informed his employer of what happened and admitted his fault. Instead of punishing him for crashing the company's truck, they decided to show their appreciation for his honesty and loyalty by fixing it and using it as a marketing tool. How exactly? By mounting it to the side of the building, *five stories in the air*. ![]() **Google Maps** ![]() *Javier & Carlos. *YouTube** ![]() *Javier & Carlos. *YouTube** The truck was originally a different color but was painted the bright red it still wears today, so it would contrast nicely with the white building and draw more attention. While Santo Domingo Motors knew it would steal glances from passersby, they didn't know just how popular it would become. In its three decades of sign duty, the red Chevy has become more than just a road sign. It's a landmark. People even use it as an indicator that they've reached the city. You can check it out on [Google Maps](), to see what people see from the road (though the images are from 2018). Every three years, the truck is taken down, serviced, repaired, and repainted before it's put back up. The company looks after the appearance and structural well-being of this truck and doesn't want it fading in the sun, getting covered in mold, or becoming a bird sanctuary like with other similar dealership stunts. That's an impressive investment, as bringing it up and down[ requires hiring a crane and an entire crew](), which can't be cheap. And while it's down, the dealership hears from people who wonder where it's gone and who hope it comes back. It isn't just a fun sign anymore, it's a part of the city's culture. ![]() ![]() The truck is still mounted to the side of the building 32 years later, and it's also become the dealer's main marketing tool. It's featured in everything from the dealer's social media posts to advertisements. The truck *is* the brand now. But it's also supposed to remind people to take responsibility and do the right thing. Or maybe it's just fun to see a truck clinging to a building like Spider-Man, no? https://www.youtube.com/watch?v=0xcf8kFhKHE *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()