--- title: "The Porsche 911 Now Starts $40,000 Higher Than It Did Five Years Ago" description: "Between tariffs and the economy at large, the era of modest yearly automotive price increases feels like it's nearly a thing of the past. Unsurprisingly, when you turn your attention to high-end nameplates, it gets worse. Consider the [Porsche 911]().…" date: "2026-01-09" modified: "2026-01-09" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/the-porsche-911-now-starts-40000-higher-than-it-did-five-years-ago" categories: - "News" - "News by Brand" - "Porsche News" tags: - "911" - "Coupe" - "luxury" - "porsche" - "sports car" --- # The Porsche 911 Now Starts $40,000 Higher Than It Did Five Years Ago ![2026 Porsche 911]() *\Porsche\* Between tariffs and the economy at large, the era of modest yearly automotive price increases feels like it's nearly a thing of the past. Unsurprisingly, when you turn your attention to high-end nameplates, it gets worse. Consider the [Porsche 911](). When the 2026 model was announced at the end of last March, it started at $129,950. Today, you can't configure one for less than $137,850. That's an $8K increase, *within* a model year cycle. Look back a little further, to 2020, and you'll note the last time a 911 could be had for under six digits—[specifically, $98,750](). Perhaps that isn't as significant a psychological barrier to Porsche's clientele as it is to most buyers, but the company blew past it so quickly, we barely noticed. Now, it's $40K ahead. What does $138,000 get you elsewhere? A top-of-the-line [Corvette Z06]() costs two grand less. A [Mercedes-AMG GT55 Coupe]() is a hair more. And a [BMW M5 Touring]() with carbon-ceramic brakes and the M Driver's Package lands at pretty much the exact same MSRP. Just for context, if you want the ultimate 911 in the family, the GT3 RS demands $253,695 these days. Given that [Porsche]() unveiled the 2026 models relatively early last year, we're probably only about eight weeks away from learning about whatever increases the brand has in store for 2027. Perhaps it's gotten the price hikes out of the way early—that would be a nice surprise. But based on recent history, I wouldn't get our hopes up too high. *Got a news tip? Reach out to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()