--- title: "The Newly Cool 2023 Toyota Prius Starts at $28,545" description: "The new 2023 Toyota Prius is a whole lot of car for under $30,000. Even the most expensive AWD model starts at just over $35,000." date: "2023-01-04" modified: "2023-01-04" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/the-newly-cool-2023-toyota-prius-starts-at-28545" categories: - "Car Buying" - "News" - "News by Brand" - "Toyota News" tags: - "hybrid" - "Prius" - "sedan" - "Toyota" --- # The Newly Cool 2023 Toyota Prius Starts at $28,545 ![]() *\Toyota\* Everyone's been raving about the new 2023 [Toyota]() Prius—and how can they not? It looks fantastic, is [quicker than the previous Toyota 86](), and as our own Peter Nelson stated in his [first-drive review](); there's no more shame in driving one. The only thing missing to make it a truly great car was an affordable price, and well, Toyota's delivered there, too. The all-new Prius will [start]() at $28,545 (including a $1,095 destination fee). The 2023 Toyota Prius will be offered in three different trims: LE, XLE, and Limited. Though once you factor in the availability of FWD and AWD, it expands into six different starting prices. At the bottom end you have the base-model Prius, the LE FWD, which carries the $28,545 starting price. Retain that trim but opt for AWD, and that figure gets bumped up to $29,945—a $1,400 difference. For what it's worth, I'm happy Toyota made AWD available across all trims, and not just the [range-topping model](). ![]() *Toyota* LE sports 17-inch wheels and offers most of the [creature comforts]() you'd want in a car, including wireless Apple CarPlay and Android Auto, blind-spot detection, an eight-inch infotainment touchscreen, a six-speaker sound system, and easy-to-clean cloth seats. If you want more bells and whistles, you'll have to step up to higher trims. XLE crosses the 30-grand mark with a starting price of $31,990. For that extra coin you get 19-inch wheels (!!), wireless smartphone charging, heated front seats, along with eight-way driver and six-way power-adjustable seats. With a starting price of $35,560, the Prius Limited adds a few more niceties, including a power-closing rear hatch, digital key (via smartphone), memory front seats, ventilated front seats, eight-speaker JBL sound system, and an upgraded 12.3-inch infotainment screen. All models feature the same gas-sipping, 2.0-liter Atkinson cycle inline-four engine paired with a permanent magnet AC synchronous motor. Together, the [system]() produces 194 horsepower and 139 pound-feet of torque. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()