--- title: "The Cadillac Lyriq Is Bringing in Younger Buyers at a Critical Moment" description: "Cadillac claims 68 percent of Lyriq customers are from Gen X and Gen Y." date: "2022-05-17" modified: "2022-05-17" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/the-cadillac-lyriq-is-bringing-in-younger-buyers-at-a-critical-moment" categories: - "Cadillac News" - "Car Tech" - "Electric Vehicles" - "News" - "News by Brand" tags: - "Cadillac" - "Electric Vehicle" - "luxury" - "Lyriq" - "suv/crossover" --- # The Cadillac Lyriq Is Bringing in Younger Buyers at a Critical Moment ![]() *\Cadillac\* For decades, Cadillac has battled an age problem. In an attempt to attract younger buyers, it put out cars like the CTS-V, the recent [CT5-V Blackwing](), and now, even an [Escalade V](). Still, a large portion of Cadillac customers put their teeth in jars at night. However, that might be changing, as Cadillac may have finally remedied its issue with [the new electric Lyriq](). According to *[GM Authority](),* during a conference call with the media on May 16, Cadillac claimed that 68 percent of Lyriq buyers are from Gen X (born between 1965-1980) or Gen Y (1981-1995). ![]() Admittedly, many Gen Xers are nearing their 60s now, so there will still be a lot of [Lyriq]() customers rocking white New Balance sneakers and dad jeans. But, they didn't get their driver's license during the Johnson administration. What's more, Gen Yers are beginning to make up more and more of Cadillac's customer base, and the Lyriq looks to be the biggest reason why. Potentially even more interesting than that, a whopping 70 percent of Lyriq customers are new to Cadillac. This means Lyriq buyers are likely jumping ship from other premium brands, either for its sharp new styling or because their previous brand didn't offer an electric SUV in the Lyriq's size or price range. Interestingly, 30 percent of those Lyriq customers are from the West Coast, which—outside of Escalade-loving Beverly Hills—isn't an especially strong selling region for Cadillac. ![]() We don't have access to Cadillac's surveys and data, so we can't pinpoint exactly what about the Lyriq is bringing in a younger audience. That said, it isn't too hard to guess why. The Lyriq just ain't your granddaddy's Caddy. It's an electric SUV with razor-sharp styling, a flashy front "grille," a modern design, and the most high-tech cabin Cadillac has ever made. It's not exactly Boomer-friendly. This is exactly what Cadillac wanted, too. Not only did it want to bring in a younger audience, but it also wanted to steal customers away from brands like Tesla, BMW, and Mercedes-Benz. With the Lyriq, Cadillac is apparently doing both. *Got a tip or question for the author? Contact them directly: nico.demattia@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()