--- title: "Subaru’s Soaring Profits Prove Quality Is Good Business: TDS" date: "2026-11-11" modified: "2026-11-11" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail.md" url: "https://www.thedrive.com/news/subarus-soaring-profits-prove-that-avoiding-recalls-is-good-business-tds" categories: - "News" - "The Downshift" --- # Subaru’s Soaring Profits Prove Quality Is Good Business: TDS ![Subaru cars on display at the New York Auto Show]() *\Charly Triballeau/AFP via Getty Images\* Good morning and welcome to [The Downshift](), a daily sweep of top headlines from the auto industry and car culture, curated by *The Drive’s* editorial team. Each story gets a short summary and a link to the original source if you want to dive deeper. Here’s what’s cooking on Wednesday, November 11, 2026: 🔊 A new episode of *[The Drivecast]()*, *The Drive’s* weekly podcast, will go live later today on [Apple Podcasts](), [Spotify](), and wherever you get your podcasts. 📈 Subaru may have sold 10% fewer cars in the U.S. in the latest quarter—a market that represents 73% of its global sales—but its operating profit leapt by a factor of three compared to the same period in 2025, up to $466 million. The company attributes this in part to paying out less in warranty claims, proving that avoiding recalls is a good strategy indeed. Take note, literally everyone else. *\[[Automotive News]()\]* ☸️ On that note, Honda is recalling about 635,000 vehicles for a power steering glitch that could unnecessarily trigger the system's failsafe mode. Specific Pilot, Acura TLX and MDX vehicles, model years ranging 2021 through 2025, are affected. Fortunately, the solution is a mere software update, but not one that you can install over-the-air from your driveway. *\[[Motor1]()\]* 🔋 Lucid has teased its upcoming Cosmos midsize SUV in a new minute-and-a-half-long ad, where we're briefly treated to close-ups on the EV's daytime running lights and a silhouette of the rear. Lucid is targeting a 300-mile range from a very modestly sized 69-kWh battery pack, as well as a starting price under $50,000. However, production has apparently been delayed until the second half of next year. *([Motor1]())* 🐍 Ford is bringing the Mustang Cobra back with what sounds like a flat-plane-crank Voodoo engine. *\[[Car and Driver]()\]* 🗄️ BYD's facilities in the Netherlands were raided by authorities stemming from an allegation by Jaguar Land Rover that the automaker reverse-engineered a Defender in development of its Ti 7 SUV, violating intellectual property laws in the process. *\[[The Guardian]()\]* 🤔 Bringing it back to Lucid, the company probably needs to shore up its logistics. CEO Silvio Napoli explained during an earnings call that the automaker lost sales in recent months because it literally lost track of vehicles due for delivery to customers, saying that, "we did not even know where cars were." *\[[Engadget]()\]* *Got a news tip? Reach out to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]() ## More - [Toyota Unveiled a Mid-Engine Two-Seater That No One Expected: TDS]() - [Toyota’s Debuting a Mid-Engine Two-Seater on Friday: TDS]() - [Ford Reportedly Might Scrap the Electric F-150: TDS]() - [Toyota, Mazda, and JLR Are Losing the Race to Software-Defined Vehicles: TDS]() - [Ford Says 405-HP Ranger Raptor ‘Might Already Have Too Much Power’: TDS]() - [BMW’s G-Wagen Fighter May Not Be Happening After All: TDS]() - [Say Hello to the First All-New Mitsubishi Montero in 20 Years: TDS]() - [Honda’s EV Reversal Just Killed Sony’s Electric Car: TDS]()