--- title: "Subaru Just Trademarked a Batch of New Wilderness-Style Trim or Model Names" description: "Subaru recently trademarked 12 different outdoorsy names that could be for rugged new models or trim levels." date: "2024-02-25" modified: "2024-02-25" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/subaru-just-trademarked-a-batch-of-new-wilderness-style-trim-or-model-names" categories: - "News" - "News by Brand" - "Subaru News" tags: - "Crosstrek" - "Subaru" - "suv/crossover" --- # Subaru Just Trademarked a Batch of New Wilderness-Style Trim or Model Names ![]() Nothing sells crossovers and SUVs in America like outdoorsy-sounding names, even if the vehicle itself isn't great off-road. Trailhawk,[ Trail Boss](), Pathfinder, Badlands—they're all kickass, adventurous-sounding names. Sure, most of us work in office buildings but our ruggedly named crossovers and Stanley water bottles tell the world that we *really* belong in the wild. Good news for all of you adventure-chasers because [Subaru ]()just trademarked 12 new outdoorsy names that could hint at either some new rugged trims or even entirely new models. These 12 trademarks were spotted by *[AutoGuide ]()*and were filed with the United States Patent and Trademark Office ([USPTO]()). Of these trademarked names, some sound like they could be entirely new models, some sound like trim levels, and some could go either way: Trailseeker, Uncharted, Everpass, Outsider, Tailwind, Viewfinder, Getaway, Highroad, Everguide, Hightrail, Trailhead, and Accomplice. However, that last one sounds like it'd be more likely to help you commit crimes, rather than go off-roading. ![]() **Subaru Crosstrek Wilderness. Andrew P. Collins** You may never see any of these names on the back of a Subaru, though. Automakers regularly trademark batches of names for potential cars and technologies they might make, to future-proof themselves. However, these could be names for new trim levels Subaru is planning. Over the past couple of years, Subaru has been introducing Wilderness versions of its more active vehicles, like the Outback, [Crosstrek](), and Forester. While its Wilderness trims don't completely transform those cars into rugged off-roaders, they do add some capability, thanks to raised ride heights and all-terrain tires. So maybe Subaru is planning on even more capable trims with these new names. It's also possible that Subaru is working on new vehicles entirely. With the direction of the auto industry, any future off-roader, or active-lifestyle vehicle, would likely be electrified. Subaru is a bit behind many of its competitors in hybrid and electric tech, such as Hyundai, Chevy, Toyota, and Honda, so a new rugged EV or hybrid could help make up some ground. Will these trademarked names actually be used on new Subaru vehicles or is this just another round of automaker future-proofing? We won't know until we see one of its cars wearing one. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()