--- title: "Stellantis Is Launching 9 New Vehicles Under $40,000" date: "2026-05-21" modified: "2026-05-21" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/stellantis-is-launching-9-new-vehicles-under-40000" categories: - "News" - "News by Brand" - "Stellantis News" --- # Stellantis Is Launching 9 New Vehicles Under $40,000 ![Dodge Demon Concept]() [Stellantis]() is going big because it doesn't want to go home. That's at a global level, but America isn't being left in the cold. On Thursday, Stellantis said it will expand market coverage in the U.S. by 50% by 2030 thanks to 11 new vehicles delivering 35% more volume. Specifically, nine of those new products will cost less than $40,000 while two will cost les than $30,000. Details are slim, but it's all part of the automaker's over $41 billion investment into the region in the next five years. This is all part of Stellantis [global turnaround plan dubbed FaSTLAne 2030](). Dodge CEO Matt McLear [has told *The Drive*]() [multiple times]() he see "opportunity" in a basic sub-$30,000 sports car. Whether that will come to fruition as part of this product offensive is unclear. But right now Dodge dealers are basically [living off Durango sales](). In April, McLear posed the question to *The Drive*, "do you need a radio?" The question was rhetorical, but framed in a quest for a back-to-basics entry-level car. Is that what it takes to sell a sub-$30,000 car in 2026? We are going to find out soon. On Wednesday, Ram announced the [return of the Rumble Bee]() with a four-truck offensive including a range-topping [Hellcat-powered]() [SRT-branded model](). What exactly will [happen to Chrysler's lineup](), which Stellantis has now deemed a region brand, is unclear. The brand currently lives with just [the Pacifica](). Dodge is also now considered a regional brand with Jeep and Ram living alongside the Peugeot and Fiat as the company's four global brands. *Got a tip about future product? Drop us a line at tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()