--- title: "Stellantis Doesn’t Want to Bring Any More Brands to the US Anytime Soon" date: "2025-02-19" modified: "2025-02-19" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/stellantis-doesnt-want-to-bring-any-more-brands-to-the-us-anytime-soon" categories: - "News" - "News by Brand" - "Stellantis News" --- # Stellantis Doesn’t Want to Bring Any More Brands to the US Anytime Soon ![Lancia Ypsilon HF front three-quarter view.]() *Lancia Ypsilon HF \Stellantis\* Do you have fantasies of fun European car brands coming to America? Me too. I saw countless French cars while in Nice a few months ago and I've longed for a quirky hatchback ever since. Sadly, it ain't happening anytime soon as many of those manufacturers—ones like Peugeot and Citroen—belong to Stellantis. It just so happens that at the *[Automotive News]()* Canada Congress last week, Stellantis exec Jeff Hines poured cold water on any hopes of those badges coming here. When asked directly if we can expect those brands in North America, the Stellantis Canada CEO replied, "No, I don’t think so. I don’t think we’ll have Opel or [Peugeot]() or any of the European-centric brands here." ![]() *Opel Mokka* ![]() *Peugeot E-208* ![]() *Peugeot 5008* This doesn't mean we'll never see a Euro-market *car* sold in the States; we just won't see those forbidden Euro *brands*. Hines pointed to the Jeep Avenger, which he believes would be "a fantastic product" on this side of the Atlantic. "It fits the small SUV growth that we see everywhere," he explained. "I think it solves a lot of affordability problems, and those are some of the things that we’re working on to get everybody a little bit more back in the game." That's in contrast to other auto giants who *are* planning on bringing Euro brands to North America, like Volkswagen and its electric [Cupra]() marque. I sort of understand VW's desire to bring Cupra here, as it's performing well with young people in Europe and the Germans want to get American youths excited about EVs. But Stellantis seems to have a hard time selling the European brands it already has here, like Fiat and Alfa Romeo. It doesn't make much sense to add yet another new brand that American customers aren't familiar with, one that doesn't already have an existing dealer network. Former Stellantis CEO Carlos Tavares abruptly resigned in December 2024, which many felt was a move forced by other board members. Stellantis sales slumped big time in 2024 and Tavares was accused of not understanding the North American market. Hines added support to those claims when he was asked if the new management team better understands this market and replied, "Yes. 100%." ![2024 Jeep® Wagoneer S Launch Edition]() *Stellantis* "For example, Antonio Filosa is our COO. He lives in Metro Detroit. Our chairman, John Elkann, is here all the time. So, the 100% focus of the Stellantis group globally is North America," he continued. "When you live here day to day, your ability to understand the consumer goes up tenfold. And so, I have all the faith in Antonio that we’ll bring the right products at the right time and at the right price that work for our dealers and for our customers." Clearly, in Hines' mind and likely others', Citroens and Peugeots are not the right products. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()