--- title: "Scout Says Its Electrified Off-Roaders Are In Demand Everywhere—Not Just California" date: "2026-11-12" modified: "2026-11-12" authors: - name: "Caleb Jacobs" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/caleb-jacobs.md" url: "https://www.thedrive.com/news/scout-says-its-electrified-off-roaders-are-in-demand-everywhere-not-just-california" categories: - "News" - "News by Brand" - "Volkswagen Group News" --- # Scout Says Its Electrified Off-Roaders Are In Demand Everywhere—Not Just California ![Scout Terra pickup]() *\Scout Motors\* When I think about electric vehicles, I think about California. It's not just me, either, as automakers know the Golden State is [the number one EV market]() by far. And while manufacturers like [Tesla]() and [Rivian]() depend on California to make up for lower uptake in more rural areas, Scout Motors brags that people in all 50 states want its electrified 4x4s. Scout is hosting media members in South Carolina this week, walking them through [its brand-new, $2 billion production facility](). My colleague, [Joel Feder](), is on the ground and asking questions. (He's walking the factory floor right now, or else he'd be writing this story.) He spoke with Ryan Decker, Scout Motors' vice president of strategy and brand, to find out more about the folks who want their trucks. ![Scout Motors chart showing reservation holder demographics]() *Scout Motors is doing especially well with customers in Utah, Arizona, Colorado, Texas, Virginia, North Carolina, South Carolina, and Florida. *Joel Feder** "When you look at the pins on the map that we showed \[pictured above\], which is again where we're overindexing versus all-electric peers, you see sort of an interesting geographic bifurcation in that you'll see that we're overindexing in Mountain West geographies: Colorado, Salt Lake, places like that," Decker said. "I think that's where you're seeing the legit off-road capability of the platform show its muscle and its ability to reach there. But on the other hand, you'll see sort of American classic truck markets, like Texas and South Carolina." Allow me to break that down in layman's terms. When Decker says "overindexing," he's referring to the percentage of Scout's business located in a given state, which he claims is higher in more diverse areas compared to competitors. So whereas Tesla depends on California to deliver the largest bulk of its sales, Scout insists that its reservation holders are spread out across the country. "Said very simply, the market has recognized our ability to be a true off-roader—Mountain West—while at the same time delivering upon real American truck requirements in South Carolina and Texas," Decker continued. Judging by the provided chart, Scout is seeing strong interest from reservation holders in unexpected places for electrified vehicles. A big reason for this is likely its off-road bent, while another could be its range-extended Harvester powertrain options. The truth is that people in wide, open spaces—like Texas—are more hesitant to depend on electricity alone; an onboard internal combustion generator sweetens the deal considerably. ![Scout Terra pickup]() **Scout Motors** Of Scout's 212,000 or so reservations, approximately 87% are for [the gas-assisted Harvester models](). On top of that, [75% of people want the Traveler SUV](), with only a quarter of them reserving a Terra pickup. [Most committed Scout customers]() are coming from Jeep Wranglers as well as Ford Broncos and F-150s, showing that legacy brand owners are seriously considering ditching the established manufacturers for the electrified startup. *Got a tip or question for the author? Contact them directly: caleb@thedrive.com* ## Author Caleb Jacobs is The Drive’s senior editor. When he’s not searching for stories or poring over copy, he’s usually driving his dump truck or wishing it was running so he could drive it. He was born and raised in the Missouri Ozarks, and he lives there today with his family. ### Author social links [LinkedIn]() [Instagram]() [Twitter]() ## More - [Scout Is Poaching Bronco and Wrangler Owners. This Data Proves It]() - [Scout Is Now Building Its Traveler SUV and Terra Truck in South Carolina]() - [Scout Can Do ‘Better Customer Experience’ Without Dealerships, CEO Says]() - [Scout Has a Solution To Range-Extending Gas Engine Cutting Tow Capacity in Half, CEO Says \[Updated\]]() - [Scout Warns VW Dealers Fighting Direct Sales That It’s Not Playing Around]() - [VW’s Scout EVs Will Be Built In South Carolina, Pickup and SUV Teased]() - [Porsche Says It ‘Learned a Lot’ From the Hyundai Ioniq 5 N: TDS]() - [VW of America CEO Will Switch to Run Scout Off-Road EV Brand]()