--- title: "Sales of Six-Figure Cars Show No Signs of Slowing: Study" date: "2025-12-14" modified: "2025-12-14" authors: - name: "Stephen Edelstein" job_title: "Weekend Editor" link: "https://www.thedrive.com/authors/stephen-edelstein" url: "https://www.thedrive.com/news/sales-of-six-figure-cars-show-no-signs-of-slowing-study" categories: - "Car Buying" - "News" - "Regulations" --- # Sales of Six-Figure Cars Show No Signs of Slowing: Study ![Ferrari 296 in green]() *Ferrari* With average new-car transaction prices hovering around $50,000, many shoppers are [holding off on purchases](). But there's healthy demand for vehicles costing twice as much or more, according to a new study from the [Boston Consulting Group](). BCG surveyed over 400 luxury-car owners and prospective buyers, as well as industry stakeholders, finding plenty of enthusiasm for high-end vehicles. The firm projects the market for cars costing $100,000 or more will experience a compound annual growth rate of 5% to 7% over the next decade. Cars at the lower end of that range—between $100,000 and $170,000—will see the most growth, with sales rising 6% to 8% through 2035, according to the study. That decreases to a projected 3% to 5% for cars priced between $170,000 and $500,000, as well as those costing over $500,000. ![Front three-quarter view of white 2025 Porsche 911 GT3 on track.]() **Porsche** Yet some of the same trends affecting mainstream vehicles apply here. BCG expects sales of used cars in these price ranges to grow 1.5 times faster than new-car sales. Analysts attribute that to high prices for new vehicles and a growing supply of used ones, which should sound familiar to anyone analyzing sales trends at the lower end of the market. The study also found that the ultra-wealthy are open to buying more cars online. Traditional franchised dealerships were still the most popular option among survey respondents, but three-quarters said they were "open to buying their next vehicle entirely online." That might have to do with the fact that, according to the study, 80% of prospective luxury-car buyers browse the internet at least once a week even if they don't intend to buy. If you regularly browse Bring a Trailer or Cars & Bids, you're apparently in good company. ![Lamborghini Lanzador Hero]() *via Lamborghini* As for what cars people are actually looking to buy, [Porsche]() and [Ferrari]() were the most popular brands across all age groups surveyed. Millennial and Gen Z respondents were more willing to look at other brands, but [the Rimacs of the world]() must still deal with a general disinterest in high-end EVs. Only about 10% of respondents said they owned a luxury or exotic EV, although around half of Millennial and Gen Z respondents expressed an interest in purchasing one. That trailed off significantly for the older generations. This isn't the first indication that ultra-wealthy buyers aren't interested in EVs. Ferrari [has reportedly delayed]() its first volume-production EV ([another lower-volume model]() is still a go) to 2028 due to low demand. Lamborghini is mulling a switch from an all-electric powertrain to [a plug-in hybrid setup]() for the production version of its Lanzador concept. If this study is accurate, it's really regulations, not customer demand, that's behind the push to electrify the world's elite car brands. ## Author Stephen has always been passionate about cars, and managed to turn that passion into a career as a freelance automotive journalist. When he's not handling weekend coverage for The Drive, you can find him looking for a new book to read. ### Author social links [Twitter]()