--- title: "Recaro Lives! Seat Maker Rescued From Bankruptcy by Italian Parts Supplier" date: "2024-12-05" modified: "2024-12-05" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/recaro-lives-seat-maker-rescued-from-bankruptcy-by-italian-parts-supplier" categories: - "News" tags: - "Recaro" --- # Recaro Lives! Seat Maker Rescued From Bankruptcy by Italian Parts Supplier ![Recaro Ford ST seats.]() *\Recaro\* A few months ago, news emerged that [Recaro](), the well-known seat manufacturer, was going bust. In fact, word only got out after Recaro failed to deliver seats to [Ineos](), which stopped production of its Land Rover-esque off-roaders. Thankfully, the iconic German seat company will live on, at least for now, as it's been saved by Proma Group, an Italian parts supplier. Proma's investment agreement could see Recaro back on its feet as early as January. While Proma will take control of Recaro, many of the original employees in the Sales and Technology departments in Stuttgart, Germany will be retained to create a smoother transition. So if there are any companies like Ineos awaiting outstanding orders to be filled, they might get their seats soon enough. ![]() **Recaro** “Our investment in RECARO Automotive will strengthen our ability to deliver a premium seating product, while embracing the most cutting-edge innovations in the automotive sector,” said Proma Group CEO Luca Pino. “The RECARO name is renowned throughout the world as a benchmark of German industrial technology, and Proma Group, a symbol of Italian manufacturing excellence, is excited about the future and the quality that will be expressed in the automotive market thanks to the union of two first-class companies”. It's always tough to see brands like Recaro, with such incredible histories, endure financial struggles and get snapped up by bigger fish. You never know if the new parent will share the same values that made the original company so renowned. At the same time, we're glad to see Recaro rescued from financial ruin, as the automotive world is a better place with Recaro in it. Now if you'll excuse me, I'm off to pretend that I can afford to put a set of [Pole Position]() seats in my shitbox E90 3 Series. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()