--- title: "Rebadged Chevy Colorado Could Be the Strange Lovechild of GM-Hyundai Tie Up" date: "2025-03-21" modified: "2025-03-21" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/rebadged-chevy-colorado-could-be-the-strange-lovechild-of-gm-hyundai-tie-up" categories: - "GM News" - "Hyundai News" - "News" - "News by Brand" tags: - "Chevrolet" - "Colorado" - "pickup" --- # Rebadged Chevy Colorado Could Be the Strange Lovechild of GM-Hyundai Tie Up ![]() *\Caleb Jacobs (edited by The Drive)\* Hyundai already sells one pickup in the United States—the [Santa Cruz]()—and it might add others soon if a *[Reuters]()* report is to be believed. The news outlet says that with the help of [General Motors](), [Hyundai]() could soon sell rebranded versions of the Chevy Colorado and GMC Canyon pickups in North America. In return, Hyundai would provide GM with electric commercial vans, making for an interesting switcharoo that almost sounds too strange to be true. *Reuters* reportedly reviewed documents that claim Hyundai will build electric vans, initially in South Korea, to be sold under its own banner as well as GM's. There are discussions about Hyundai eventually building the vans in North America by 2028, either in a new factory, in an expanded existing factory, or through an outside contracted manufacturer. Another part of the companies' discussions surrounds the two automakers collaborating on chipsets, battery technology, and battery materials. However, the juiciest part of the report claims that Hyundai could sell versions of [Chevy's Colorado]() and [GMC's Canyon](). There's no word on whether those trucks would just be rebadged or if Hyundai will use GM's platforms and technologies while designing its own bodies and interiors. Could Hyundai use the Colorado under its own brand name and sell the more upscale GMC Canyon as a Genesis? Either way, it seems Hyundai has some negotiating to do if it wants to make that happen, as GM reportedly doesn't have its trucks on the table. When I reached out to Hyundai for comment, a spokesperson replied, "Hyundai Motor and General Motors signed an agreement in September 2024 to explore potential collaboration across key strategic areas. The two companies are continuing discussions; nothing has been determined at this time." A GM spokesperson shared a similar statement: “Both companies continue to explore potential areas of collaboration. We have nothing to announce at this time.” If these deals actually materialize, they would add yet another player to the hotly contested midsize pickup truck segment while giving GM a new commercial van to finally replace the archaic (but still successful) [Chevy Express](). It would also help the two brands stabilize themselves during global economic conflict and the growing threat of competition from Chinese EV manufacturers. I'm just not sure there's enough in it for GM to share their pride and joy pickups with another automaker. Plus, can you imagine how weird they'd look with a big H on the grille? *Got tips? Send 'em tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()