--- title: "‘PRIUSSY’ and Other Vanity Plates Illinois Rejected in 2025" date: "2025-12-24" modified: "2025-12-24" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/priussy-and-other-vanity-plates-illinois-rejected-in-2025" categories: - "Culture" - "News" --- # ‘PRIUSSY’ and Other Vanity Plates Illinois Rejected in 2025 ![Illinois Secretary of State presents 2025 rejected vanity plates]() *\Illinois Secretary of State via YouTube\* Every year, hundreds of thousands of licensed drivers submit requests for custom vanity plates, and every year, a fraction of them are rejected for obvious reasons. It's [become an annual tradition]() for Illinois Secretary of State Alexi Giannoulias to regale us with the Prairie State's cream of the crop—or bottom of the barrel, depending on your sense of humor—and 2025 did not disappoint. Giannoulias' office says that it received more than 55,000 applications for vanity plates in 2025, and among those, around 550 were denied "because the combinations were deemed inflammatory, profane, offensive, or too difficult to read." You can decide which of the following standouts were rejected for which reason after watching the short [video]() below: https://www.youtube.com/watch?v=2uJrWl5f8Ns I'm not sure if this is altogether the finest grouping of forbidden plates I've seen, but I appreciate that it's legitimately a multigenerational list, with something for everyone. You've got Gen Z slang ("BRICKED"); shit I remember hearing in grade school ("ICUP"); applications that really put the "vanity" in vanity plate ("BDASMOM"); hard-to-parse acronyms ("SYBAU"); and, of course, self-deprecating non-sequiturs ("IBPOOPIN"). Hey, at least we were spared some version of hawk tuah this go around. At the end of the day, though, I've got to hand it to "PRIUSSY," both because it's astoundingly dumb and also because I'm amazed I hadn't heard that joke until now. Apologies to our friends at Toyota PR, but I don't think I'm ever forgetting it. It's taken a quarter century, but the household name for a hybrid car has finally been well and truly poisoned. *Come across any amusing vanity plates in 2025? Let us know down in the comments.* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()