---
title: "Porsche’s Upgraded Configurator Will Let Some Customers Order Cars Online"
date: "2022-10-05"
modified: "2022-10-05"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/news/porsches-upgraded-configurator-will-let-some-customers-order-cars-online"
categories:
  - "News"
  - "News by Brand"
  - "Porsche News"
tags:
  - "porsche"
  - "sports car"
---

# Porsche’s Upgraded Configurator Will Let Some Customers Order Cars Online

![](<https://www.thedrive.com/wp-content/uploads/2022/10/05/220713_9792-2.jpg>)
*\<em\>Porsche\</em\>*

Porsche is making it easier for some customers to buy their dream machines thanks to a new online configurator that lets buyers place an order for it without having to set foot in a dealership first. [New Porsche 911 GT3 RS, anyone?](<https://www.thedrive.com/new-cars/2023-porsche-911-gt3-rs-first-drive-review-price-info-specs-pics>) The new configurator allows prospective buyers to tinker with their build at their own pace from the comfort of their home, and continue the process all the way to the point of sale. This method is [already available in Germany](<https://www.thedrive.com/new-cars/mercedes-level-3-autonomous-l3-adas-drive-pilot-review-driving-autopilot>), but Porsche will soon be expanding it to 32 other markets in the coming weeks.

The enhanced configurator will feature more detailed and in-depth [representations of the vehicle being specced](<https://www.thedrive.com/news/watch-this-2022-porsche-911-gt3-hit-198-mph-on-the-autobahn>), including nearly all options being visually shown in real-time. New additions to the configurator also include a wider variety of backgrounds, lighting, and various other settings that can help customers get a better idea of what the real, final product will look like.

![](<https://www.thedrive.com/wp-content/uploads/2022/10/05/2022-10-04_PORSCHE_GOU_Grafiken_Car_Configurator_1920x1080_Start_V1_EN.jpg>)

Porsche claims a pilot for this has been running for some time now, while online car sales launched back in 2019 in Germany. Porsche vehicle searches are now available in 100 markets around the world, and soon 32 of them will enjoy the functionality of online ordering as well.

It's unclear if the [United States will be one of those new markets](<https://www.thedrive.com/news/no-more-markups-ford-will-make-dealers-agree-to-no-haggle-pricing>). The statement from Porsche did not mention North America at all, though I've reached out to a Porsche U.S. spokesperson to confirm. This story will be updated once they reply.

Porsche mentions that each online "sale is then finalized at the Porsche Centre," meaning that it's not a 100% direct-to-consumer sales model. Alexander Pollich, chairman of Porsche's board, says: “Porsche will continue to focus on the dealers as the central point of contact for the customer and foster that personal contact with our brand.”

*Got a tip? Email us at tips@thedrive.com*

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)