---
title: "Porsche Dealer Marks Up 911 Sport Classic to $540,000"
date: "2023-01-27"
modified: "2023-01-27"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/porsche-dealer-marks-up-911-sport-classic-to-540000"
categories:
  - "Car Buying"
  - "News"
  - "News by Brand"
  - "Porsche News"
---

# Porsche Dealer Marks Up 911 Sport Classic to $540,000

![](<https://www.thedrive.com/wp-content/uploads/2023/01/27/F1A0757_le_03a-1.jpeg>)
*Porsche*

More pedestrian parts of the car market may be showing some signs of normalcy—[the average new car sold today is, in fact, changing hands at *under* MSRP again](<https://www.thedrive.com/news/nature-is-healing-most-new-cars-are-now-being-purchased-under-sticker>)—but evidently, limited edition [Porsches](<https://www.thedrive.com/category/porsche-news>) are still subjected to hefty dealer markups. Just look at this [2023 911 Sport Classic](<https://www.thedrive.com/new-cars/2023-porsche-911-sport-classic-review-driving-price>) window sticker posted to Twitter sporting a $250,000 marketplace adjustment, almost double what Porsche suggests the car is worth.

https://twitter.com/akaMattBoyer/status/1618729894200090626

According to Porsche Redwood City, the [special edition 911](<https://www.thedrive.com/news/heres-why-the-porsche-911-dakar-isnt-named-the-porsche-911-safari>) is worth $538,910. Egregious as this may feel and indeed be, huge markups on the Sport Classic shouldn't come as too big of a surprise considering it is, by a decent margin, the most expensive new car Porsche offers at the moment and the fact that it's limited to 1,250 units. The *Drive* reached out to Porsche Redwood City to verify the price, and yes, it's very real and very serious. Powered by a 3.7-liter twin-turbo flat-six making 543 horsepower, the 911 Sport Classic is manual-only and exclusively rear-driven. It's the most powerful manual 911 available.

And something tells me this car's status as the top-dollar, "Real Driver Special," limited-run 911, and the extremely well-heeled nature of the kind of people it's aimed at means somebody out there is probably willing to buy it at that price.

![](<https://www.thedrive.com/wp-content/uploads/2023/01/27/F1A1498_le_02a.jpeg>)
**Porsche**

In that spirit, I feel like this is actually one of those cases of shameless dealer markup that I can get behind. Look, the 911 Sport Classic was no one's idea of an affordable sports car anyway, and nobody shopping for a Porsche 911 that *stickers* at $290,000 needed help from an incentive.

And if shady dealers are going to line their pockets seemingly with reckless abandon, I'd rather them do it gouging hedge-fund goobers rather than new grads who just want to reward themselves with a new [Honda Civic Type R](<https://www.thedrive.com/car-reviews/the-2023-honda-civic-type-r-review-specs-price-options-drive-new-cars>).

*Got a tip or question for the author? You can reach him here: chris.tsui@thedrive.com*

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)