---
title: "Nissan Sold Just One GT-R a Day Last Quarter"
description: "Nissan's supercar tuning icon, the R35 GT-R, is getting really long in the tooth. Its slow sales reflect that."
date: "2024-04-02"
modified: "2024-04-02"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/nissan-sold-just-one-gt-r-a-day-last-quarter"
categories:
  - "News"
  - "News by Brand"
  - "Nissan News"
tags:
  - "Coupe"
  - "GT-R"
  - "Nissan"
  - "Supercar"
---

# Nissan Sold Just One GT-R a Day Last Quarter

![2024 Nissan GT-R NISMO](<https://www.thedrive.com/wp-content/uploads/2024/04/02/2024-Nissan-GT-R-NISMO-24.jpg>)
*\<em\>Nissan\</em\>*

It's been a long, slow decline for the [Nissan GT-R](<https://www.thedrive.com/news/the-2024-nissan-gt-r-starts-at-122885-and-still-outruns-inflation>). Revealed all the way back in 2007, the R35 was once a supercar beater on a budget; now it's just a supercar, and it's priced like one. Between that and being a 17-year-old Nissan, you won't be surprised to hear [Nissan](<https://www.thedrive.com/category/nissan-news>) has averaged only one sale a day so far this year.

The GT-R's pace in 2024 was clocked in Nissan's first-quarter sales summary, released Tuesday. At the end of Q1, Nissan had notched 77 GT-R sales in 77 "selling days"—that's approximately 22 to 23 cars per month, and barely half the paltry 143 Nissan sold in Q1 last year. It's familiar territory for the GT-R, which first visited this low-water mark in October 2017 when just 21 cars sold. Since then, the GT-R has never beaten 90 sales in a month, with that figure being reached all the way back in 2018. It has occasionally dipped under, but Nissan still consistently sells a few dozen.

![2024 Nissan GT-R Nismo](<https://www.thedrive.com/wp-content/uploads/2024/04/02/2024-Nissan-GT-R-NISMO-23.jpg>)
*2024 Nissan GT-R Nismo. *Nissan**

The GT-R's low sales are widely attributed to the car's cost increases since launch in June 2008, when it started at $69,850. Today it costs $122,985 delivered, and only has 85 more horsepower and 37 pound-feet more torque to show for it. But that's a little unfair on the GT-R, which like all of Nissan's lineup was neglected during the [Carlos Ghosn](<https://www.thedrive.com/news/carlos-ghosn-sues-nissan-for-1-billion-vows-a-fight-to-the-end>) era. It's also less drastic when you account for inflation, and find the 2008 GT-R's MSRP would be $104,540 in today's money.

Of course, we won't have many more months to watch the R35 circle the drain, because [Nissan](<https://www.thedrive.com/category/nissan-reviews>) will soon pull the plug. It'll make way for an R36 that [Nissan executives recently confirmed is in early development](<https://www.thedrive.com/news/next-gen-nissan-gt-r-and-z-are-in-development-but-theyll-be-a-while>), with multiple designs under evaluation and an almost certainly electrified drivetrain. When it'll arrive isn't clear, but one thing is: Nissan isn't giving up on Godzilla.

*Got a tip or question for the author? You can reach them here: james@thedrive.com*

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)