---
title: "New Honda EV Logo Is a Minimalist Throwback"
date: "2024-01-09"
modified: "2024-01-09"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/news/new-honda-ev-logo-is-a-minimalist-throwback"
categories:
  - "Honda News"
  - "News"
  - "News by Brand"
tags:
  - "Electric Vehicle"
  - "honda"
---

# New Honda EV Logo Is a Minimalist Throwback

![](<https://www.thedrive.com/wp-content/uploads/2024/01/09/cHNew-H-Mark-1.jpg>)
*\<em\>Honda\</em\>*

[Honda](<https://www.thedrive.com/category/honda-news>) debuted its new "0 Series" line of future electric cars at the [2024 Consumer Electronics Show](<https://www.thedrive.com/news/honda-will-reveal-a-wedge-shaped-global-ev-at-ces-in-january>), and any time any company enters a radical new era such as this, tweaked branding usually isn't far behind. To be used on electrified Hondas from here on out, here's the new H logo, everybody.

Matching the light, simplified spirit of the 0 Series, the new e-Honda logo is frameless. What's more, the sides of the H are less upright, making it look a bit like two outstretched hands. Honda says this is to express its "commitment to expand the possibilities of mobility and continue to meet the needs of its customers."

![](<https://www.thedrive.com/wp-content/uploads/2024/01/09/cHNew-H-Mark.jpg>)
**Honda**

Mobility expanding or not, here's how it looks on the nose of the new Saloon EV concept.

![](<https://www.thedrive.com/wp-content/uploads/2024/01/09/cBSALOON-scaled.jpg>)
**Honda**

This new H badge also happens to be a throwback design. Before 1981, the Honda badge went without the square frame that it has now, and the original logo from the '60s even does the slanted-sides, raised-hands thing that this new one does.

![](<https://www.thedrive.com/wp-content/uploads/2024/01/09/May-18_Hot-Wheels-Legends-Tour_El-Segundo-Winner_Honda-Super-Tuner-Finalist_N600-source.jpg>)
*1972 Honda N600. *Honda**

The company has also unveiled the logo for its 0 Series line of EVs. And as designs go, I think it's a very clever one. Check it out:

![](<https://www.thedrive.com/wp-content/uploads/2024/01/09/Honda-0-logo.jpg>)
**Honda**

In case you hadn't noticed, the 0 is displayed in a way where it is also a deformed H. The whole vibe is also very Japanese-video-game, somehow. Very *Final Fantasy*. Very *Resident Evil*.

But what say you? Is the new electrified Honda logo a cool bit of retro rebranding? Or yet another unnecessary change for change's sake?

*Got a tip or question for the author? You can reach him here: chris.tsui@thedrive.com*

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)