--- title: "Mercedes Plans to Release 30 New Cars in Just Two Years: TDS" date: "2025-08-05" modified: "2025-08-05" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/mercedes-plans-to-release-30-new-cars-in-just-two-years-tds" categories: - "News" - "The Downshift" --- # Mercedes Plans to Release 30 New Cars in Just Two Years: TDS ![Mercedes-Benz Vision V concept]() *\Mercedes-Benz\* Good morning and welcome to *The Downshift*, or *TDS* for short. The *Downshift* is *The Drive*'s new weekday early morning quick-hit news rundown that brings the latest automotive news stories from around the world. Highly recommend *TDS* is paired with a Pop-Tart and cup of coffee. Now in the second week of *TDS*, all feedback has been invaluable, heard, and taken into consideration. This series will continue to evolve based on feedback. Thanks, and keep those comments and emails (tips@thedrive.com) coming. *TDS* is not and will not be a full-featured story or in-depth reporting. Meant to be light, tight, and right, it's heavy on news and short on words. It informs, but doesn't take long to scan. Each story is summarized in a single sentence with a link providing the ability to go deeper for those seeking more information. The first cup of coffee is gone here, so let's get into it. 🚘 What I’m driving: The 2025.5 Volvo XC90 T8 plug-in hybrid left yesterday and was replaced by an absolutely massive three-row luxury SUV. More on that tomorrow. 🚨 Mercedes-Benz announced "the biggest product launch program in the history of Mercedes-Benz," which [will include a total of 30 vehicles](), of which [15 will be EVs](), in the next two years. 🏎️ Lamborghini [shelved its IMSA GTP program]() for the 2026 season, which means the SC 63 is seemingly dead after only one full race season (in 2024), and the automaker will not (for now) return to the top-tier of racing. πŸ‘¨β€πŸ’Ό Jaguar Land Rover [named PB Balaji as its new CEO](), and the executive comes onboard after being the CFO for Tata, which is the parent company of JLR. πŸͺ¦ Ercole Spada, the man responsible for some of the most iconic designs to ever leave Zagato including the Aston Martin DB4 GT, [died at the age of 88](). πŸ§‘β€βš–οΈ Rivian [filed a lawsuit]() to try and win the ability to sell its American-made EVs directly to American consumers in Ohio. πŸ’΄ [Honda, Toyota](), and Mazda all braced investors for huge losses [due to tariffs]() and a strong yen. *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()