--- title: "Nissan’s May Sales Are Great for Customers, Dealers Not So Much" description: "To improve struggling sales and reduce bloated inventory, Nissan is authorizing dealerships to advertise under-invoice pricing." date: "2024-05-09" modified: "2024-05-09" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/may-should-be-a-great-month-for-nissan-buyers-dealers-not-so-much" categories: - "Car Buying" - "News" - "News by Brand" - "Nissan News" tags: - "Armada" - "Nissan" - "suv/crossover" --- # Nissan’s May Sales Are Great for Customers, Dealers Not So Much ![]() *Nissan* If you've had your eye on a new 2024 [Nissan](), hunting for the right deal, now is your time to pounce. Nissan wants to score a nationwide sales bump, so it's allowing dealers to advertise under-invoice pricing for almost its entire lineup. According to *[Automotive News]()*, Nissan sent a memo to dealers giving them the ability to sell most models up to 10% under invoice. Some will even dip lower—the Nissan [Armada](), for example, can be advertised as low as 15% under invoice. The idea is to boost the brand's sales figures, as its inventory is getting a bit high. Per *[Cox Automotive]()*, Nissan's 98 days of supply is well above the 72-day average. However, dealers aren't as happy as customers. Rather than using corporate incentives to give dealers the financial room to sell under invoice, Nissan is pushing the financial burden down to the dealership level. ![]() **Nissan** "Nissan is saying, 'We can't afford to be in the market, so you need to be,' " one dealer, who requested anonymity, told *Automotive News*. "The responsibility has been moved from the factory to us." According to another dealer, this move will save Nissan hundreds of millions of dollars in rebates. Of course, dealerships don't have to sell cars for under invoice—they simply can advertise the steep discounts. Once customers come in for the shockingly low advertised pricing, salespeople can hook them with trim level and option upgrades that bring prices back up. And that's going to be the most likely scenario for most sales, as continuously selling cars under cost is financially untenable. That said, if you're cool without many added bells and whistles, you should have a great shot at walking away with almost any Nissan model you like at less than invoice this month. This might work out for Armada customers more than any other, as Nissan's three-row SUV is already well-equipped from the jump, so you don't need to add any options and inflate that already discounted price tag. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()