--- title: "Lucid Confirms Price Hikes as Production Woes Persist" date: "2022-05-08" modified: "2022-05-08" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/lucid-motors-jacks-up-pricing" categories: - "Car Tech" - "Electric Vehicles" - "Lucid News" - "Manufacturing" - "News" - "News by Brand" tags: - "Lucid" --- # Lucid Confirms Price Hikes as Production Woes Persist ![Lucid Motors Grand Touring Performance]() California's newest EV darling,[ Lucid Motors](), is currently struggling to keep up with production demands, delivering only 360 cars to customers in the first quarter of 2022. That lack of production, due to Covid and supply chain issues, among other things, caused the Newark, California-based company to report an $81 million loss for Q1 2022. Amid said production problems, Lucid Motors recently announced that it will be increasing prices on most Lucid Air sedans. There are currently four Lucid Air variants, three of which will see price bumps; the Lucid Air Pure is now $87,400 (previously $80,000), the Air Touring jumps to $107,400 (previously $95,000), and the Air Grand Touring now starts at $154,000 (previously $139,000). The only model whose pricing is unchanged is the top-end Lucid Air Grand Touring Performance, which stays put at $179,000. Though, Lucid wants to avoid a similar controversy as its rival-EV maker Rivian, whose recent price increase on existing reservation holders caused enough backlash to force Rivian to return existing order pricing to normal. ![Lucid Motors Grand Touring Performance]() “The world has changed dramatically from the time we first announced Lucid Air back in September 2020,” said Lucid Motors CEO Peter Rawlinson during a recent investor call. “And I want to assure our existing reservation holders that we will be honoring current pricing for all existing customers as well as new reservations made before the end of the month. In order to ensure fairness and prioritization, we will be reaching out to reservation holders to facilitate order configurations in order to lock in pricing as their specified model becomes available.” According to Lucid, the EV company has 30,000 reservations, which roughly equates to around $2.9 billion in potential sales. It also recently announced a 100,000 vehicle order from the Kingdom of Saudi Arabia, whose sovereign wealth fund also previously invested $1 billion into Lucid in 2017. Ludic Motors has incredible potential to offer some of the most exciting EVs on the market, with performance and range that either rival or beat the best from Tesla. However, to reach that potential, it actually needs to be able to build the cars customers are ordering. ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()