--- title: "Jeep’s Rad New ‘Rewind’ Package Turns the Clock Back to 1990" date: "2026-04-13" modified: "2026-04-13" authors: - name: "Byron Hurd" job_title: "Editor" link: "https://www.thedrive.com/authors/byron-hurd" url: "https://www.thedrive.com/news/jeeps-rad-new-rewind-package-turns-the-clock-back-to-1990" categories: - "Jeep News" - "News" - "News by Brand" tags: - "gladiator" - "Jeep" - "suv/crossover" - "Wrangler" --- # Jeep’s Rad New ‘Rewind’ Package Turns the Clock Back to 1990 ![]() Are you a child of the 1980s? Does synthwave tug at your heartstrings? If so—or if you're just a fan of purple and multicolored decals inspired by "the bold hues and patterns of the mixtape and roller skate era"—Jeep's got you covered with the 2026 Wrangler and Gladiator Rewind. "Jeep brand designers, many of whom grew up in the ‘80s and ‘90s, approached Rewind as a nostalgia‑soaked throwback," Jeep's [announcement]() reads. "This is the generation that came of age surrounded by brightly colored Wranglers, bold graphics, and early gaming and digital design, influences that are once again shaping culture today, from fashion and footwear to music and art." The Rewind is part of Jeep's ["Twelve 4 Twelve" series of special-edition "drops"]() for the 2026 model year. This is the sixth. The Rewind package is based on the Willys trim, which is the sweet spot for enthusiasts looking to make their own. Jeep figures that'll dovetail nicely with the sort of buyer who might be interested in a Rewind. The package was originally shown as a [2025 Easter Jeep Safari]() concept. ![]() ![]() *Stellantis* ![]() "Jeep owners have always had a deep emotional connection to their off-road vehicles, and the Jeep Rewind taps directly into that sense of freedom and first car nostalgia,” Jeep CEO Bob Broderdorf said in the announcement. “Easter Jeep Safari has long served as our real-world test bed for future Jeep capability and design, giving us immediate, unfiltered feedback from the most passionate enthusiasts in our community," Broderdorf went on. "When we saw how strongly fans responded to the concept vehicle at last year’s Easter Jeep Safari, we knew we had to bring it to life. The Wrangler and Gladiator Rewind special editions are the perfect example of how we’re celebrating our heritage while delivering fresh, unexpected ideas that resonate with our community." ![]() ![]() ![]() ![The 2026 Jeep® Wrangler Rewind Special Edition, the sixth drop in Twelve 4 Twelve series, turns a fan‑favorite Easter Jeep Safari concept into production reality.]() ![The 2026 Jeep® Wrangler Rewind Special Edition, the sixth drop in Twelve 4 Twelve series, turns a fan‑favorite Easter Jeep Safari concept into production reality.]() The production Rewind isn't quite as over-the-top as the concept, but the interior *was* a bit much. Instead, you get a dot-matrix-style shifter cap design (not visible here) and 8-bit style seat cover patterns. Jeep says you can order a Rewind starting in May, and the package costs $1,900 whether you add it to the Wrangler or Gladiator. *Got a news tip? Let us know at tips@thedrive.com!* ## Author Byron is an editor at The Drive with a keen eye for infrastructure, sales and regulatory stories. He brings a light, punchy style to all of his content, believing that there's plenty out there to be laughed at—himself included. Born and raised in Maryland but now based just a stone's throw from Detroit, Byron is an auto enthusiast and generalist who enjoys building and tinkering with things of all kinds, from cars, computers and digital cityscapes, to the new garage that will soon house his fleet (a CT4-V Blackwing, a JK Wrangler and an NA Miata). Inspired by an early love of rollercoasters, Byron quickly caught the high-performance driving itch. He's been tracking and auto-crossing his cars since 2007. In his downtime, Byron enjoys reading, playing city builders, and studying the history of the Motor City. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()