---
title: "Jeep Trademarks ‘Jeep Xtreme Performance’ For Possible Use on Vehicles and Parts"
description: "Jeep's new trademark filing suggests it's considering making higher-performing off-roaders than ever before."
date: "2022-07-09"
modified: "2022-07-09"
authors:
  - name: "James Gilboy"
    job_title: "Contributing Writer"
    link: "https://www.thedrive.com/authors/james-gilboy"
url: "https://www.thedrive.com/news/jeep-trademarks-jeep-xtreme-performance-for-use-on-vehicles-and-parts"
categories:
  - "Jeep News"
  - "News"
  - "News by Brand"
tags:
  - "Jeep"
  - "off-road"
---

# Jeep Trademarks ‘Jeep Xtreme Performance’ For Possible Use on Vehicles and Parts

![](<https://www.thedrive.com/wp-content/uploads/2022/07/06/JP022_364WRhbrveroa7lbh52f00kup0d9j7d.jpg>)
*2022 Jeep® Wrangler Rubicon 392 with Xtreme Recon Package*

Jeep filed a trademark last month for a potential new performance designation, "Jeep Xtreme Performance," (JXP) which may appear on [future high-performance Jeeps](<https://www.thedrive.com/news/41438/new-jeep-grand-cherokee-trackhawk-wont-have-hellcat-v8-report>).

Filed June 30 with the [United States Patent and Trademark Office](<https://tsdr.uspto.gov/#caseNumber=97483166&caseType=SERIAL_NO&searchType=statusSearch>), the trademark specifies "motor vehicles, namely, automobiles, trucks, vans, sport utility vehicles and structural parts therefor." Jeep has held a trademark on the JXP moniker before, but only for [branded clothing and outdoor gear sold overseas](<https://www.jeep-outfitter.com/en_int/shop/man/jeep-xtreme-performance>).

Jeep spokesman Ron Kiino told *The Drive* that Jeep won't comment on future products and didn't specify if the moniker would apply to vehicles or apparel.

[97483166](<https://www.thedrive.com/wp-content/uploads/2022/07/06/97483166.pdf>)

Jeep has used the "Xtreme" designation on trim levels before, most recently the 2022 Jeep Wrangler Xtreme Recon trim that equips the familiar off-roader with a V-8 engine and massive wheels.

Jeep doesn't seem to have made any noise about needing to reboot itself as a performance brand, and the value of doing so is *questionable* to put it lightly. While a name like JXP would let Jeep expand further into performance vehicles—not necessarily off-road either—not all its expansion plans have been a success. Head of Jeep in North America Jim Morrison told *[Motor Authority](<https://www.motorauthority.com/news/1135622_jeep-boss-jeep-trackhawk-tbd-performance-v-8s-dead-for-grand-cherokee>)* in April that the Gladiator likely wouldn't be offered with V8-powered variants.

*Correction: An earlier version of this story misstated Jim Morrison's comments in April. Morrison admitted the Gladiator likely wouldn't receive a V8-powered version, not that it hadn't sold well.*

*Got a tip or question for the author? You can reach them here: james@thedrive.com*

## Author
James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids."

### Author social links  
[Instagram](<https://instagram.com/jamesgilboy>)