--- title: "Jeep Boss Says It ‘Probably’ Needs To Reduce Number of Model Trims" description: "Jeep's boss wants to reduce complexity and consolidate its model lineup, both to save costs and improve quality." date: "2024-06-05" modified: "2024-06-05" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/jeep-boss-says-it-probably-needs-to-reduce-number-of-model-trims" categories: - "Jeep News" - "News" - "News by Brand" tags: - "Electric Vehicle" - "Jeep" - "Wagoneer" --- # Jeep Boss Says It ‘Probably’ Needs To Reduce Number of Model Trims ![]() *\Jeep\* Spring may be coming to an end soon but that doesn't mean [Jeep]() will stop cleaning house. Automakers regularly clean up and tighten their portfolios, getting rid of models and trims that don't sell well to reduce both cost and complexity. According to the brand's top brass, it may be time to do just that. Bill Peffer, senior vice president of Jeep, recently told *The Drive* that the automaker should "probably" start culling unnecessary offerings. This borrows from his own playbook as past Maserati Americas CEO. "We are a mass market brand. We do sell things in volume—much broader than, say, Maserati was. Complexity reduction is something that happens constantly, and we probably could stand to do a little bit more of it," Peffer said. "One of the ways that we're tackling complexity is coming to market with a product like Wagoneer S with one configuration." ![]() **Jeep** For reference, the almighty Wrangler comes in the following trims: Sport, Sport S, Willys, Sahara, High Altitude, Rubicon, Rubicon X, and Rubicon 392. Several of those are available in two- and four-door spec, with multiple engines and option groups to pick from. It's a lot, both from a consumer and a manufacturer perspective. But simplifying the product lineup isn't just about profits; it's also about quality. Stellantis recently decided to launch its own flexible chassis architecture that can support both internal combustion and electric powertrains, streamlining its vehicle manufacturing. That sort of complexity reduction is something Peffer thinks will improve quality. "So, \[that\] to me is what's interesting about complexity reduction. Not only do you have efficiencies that you generate but fewer opportunities to make mistakes," he said. Not only is Jeep bringing just one all-electric Wagoneer S configuration to market right now, but it's also consolidating brand names. That means folding the internal combustion Wagoneer line back into [the Jeep brand]() as well. "They are 100% Jeep since now. So we will label them, badge them as a Jeep," said Jeep CEO Antonio Filosa. Jeep can certainly take it further than that, too. Cutting some extra fat (models like the Compass and Renegade) might help reduce some of that complexity Peffer was talking about and make room for its upcoming models, like the electrified [Recon]() and upcoming [Cherokee]() replacement. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()