--- title: "Jaguar’s Rebuilding Year Is Coming: It’ll Pause New Car Sales in the UK in 2025" description: "\"There will be a period where you will not be able to buy a Jaguar\" in some markets, a brand exec said, as Jaguar focuses on its EV reinvention." date: "2024-08-09" modified: "2024-08-09" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/jaguars-rebuilding-year-is-coming-itll-pause-new-car-sales-in-the-uk-in-2025" categories: - "Car Tech" - "Electric Vehicles" - "Jaguar News" - "News" - "News by Brand" tags: - "F-Pace" - "Jaguar" - "SUV" --- # Jaguar’s Rebuilding Year Is Coming: It’ll Pause New Car Sales in the UK in 2025 ![]() *Jaguar* If you're a fan of New York sports, you know what a rebuilding year is. As painful as it can be for fans, sometimes a team just needs to willingly endure a crappy season while it trades expensive players away, collects draft picks, and frees up salary cap space so it can inject itself with quality youth the following year. That's sort of what [Jaguar]() is about to do and, unlike New York sports teams (I'm looking at you, Giants), it isn't hiding it. Last month, [Jaguar admitted]() that it's going to kill off almost all of its models, excluding the F-Pace SUV. That means the gorgeous[ F-Type ]()coupe and XF sedans are goners, along with the milquetoast E-Pace and aging electric I-Pace, and rebuild itself as an all-electric brand. Why is Jaguar taking an axe to its lineup? “They're all close to zero-profitability products,” said Jaguar boss Adrian Mardell, according to *[Autocar]()*. The Indian-owned British car company is apparently going to throw its current lineup in the trash around December, when it's planning to unveil an electric four-door GT concept that's supposed to lead the way for its future offerings. The eventual production car is rumored to have 435 miles of range, more than 575 horsepower, and very fast charging. However, the production version won't kick off Jag's electric conversion until 2026, which means that Jaguar won't be launching or selling any new vehicles for an entire year in certain European markets and at home in the U.K. Customers there will still be able to buy used Jags, as well as aftersales parts, “but yes, there will be a period where you will not be able to buy a \[new\] Jaguar,” Jaguar managing director Rawdon Glover told *[Autocar]()*. ![]() **Jaguar* www.thedrive.com* Per *Autocar*, this new four-door GT will not only cost more than $100,000 but also push the entire Jaguar brand into a more expensive, premium market, too. Following the six-figure four-door, Jag is reportedly going to launch an electric SUV and luxury sedan to rival Bentley's Bentayga and Flying Spur, respectively. “We’ve chosen a value over volume game, which is why we’ve gone to the price points we’ve gone to," said Glover. “I wouldn’t say the EV market development is irrelevant, but I think it’s less relevant than perhaps it would be if I was in more of a commoditized volume segment.” That exclusivity is just one of the reasons why Jaguar thinks it can cut through an electric vehicle market that many premium European brands are starting to cool on. While [Mercedes]() and [BMW]() are rethinking their EV strategies a bit, Jaguar also thinks it can differentiate itself among EVs with great designs. According to Glover, premium electric vehicles “all look quite similar because they’ve spent too long in a wind tunnel, for range purposes. “If we look at it, it’s quite a homogenous sector, and I suspect that might be part of the reason why the BEV sector stalled a little bit. Actually, what you want to do is make a car that actually challenges some of those conventions.” ![]() **Jaguar* www.thedrive.com* These new electric Jaguars will reportedly look like nothing else on the road, nor will they look like previous Jaguars. Even the iconic "Leaper" hood ornament is getting a redesign. However, it's rumored that the new crop of electric Jags will frustratingly lack rear windows, like the [Polestar 4](). The idea of taking an entire year off to rebuild oneself might seem like suicide for an automotive brand, even when the current lineup isn't exactly raking in cash. It may be necessary, but seeing a storied carmaker go through a rebuilding year like the Jets have every season since 1970 feels weird. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()