--- title: "IndyCar Rolling Out Its Own Version of ‘F1: Drive To Survive’ in 2023" date: "2022-12-08" modified: "2022-12-08" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/indycar-rolling-out-its-own-version-of-f1-drive-to-survive-in-2023" categories: - "News" - "Racing" --- # IndyCar Rolling Out Its Own Version of ‘F1: Drive To Survive’ in 2023 ![]() *\Getty \* IndyCar's popularity [among millennials]() and nonwhites has been historically low. And despite [recent improvements]() in both areas, Formula 1's renaissance in the United States is now threatening the midwest series' home audience. As someone who lives in Indy and makes the [yearly pilgrimage]() to the Indianapolis Motor Speedway every May for the [Indy 500](), it's easy to see that IndyCar's marketing department is fighting hard to correct course under Roger Penske's ownership. One of its biggest weapons will arrive this spring, when the *100 Days to Indy* docuseries debuts on national TV. The six-part series will air on The CW Network and is produced by [Penske]() Entertainment and Vice Media Group. According to the press release, the series will show viewers the arduous road drivers and teams must traverse to get to the Indy 500. Much like Netflix's now-famous *[F1: Drive To Survive]()* series, *100 Days to Indy* will bring forward the key players in the series, their personalities, and the drama that takes place on and off the pit lane. "The Indy 500 is the most unique, exhilarating and engaging event on the planet,” Penske Entertainment President and CEO Mark Miles said. “It’s an unrivaled spectacle fueled by ambitious, fearless and captivating personalities. This series will give viewers an unprecedented front row seat as the racing season begins and the countdown to Indy accelerates. Ultimately, through the compelling creative lens and massive reach of both Vice and The CW, we will bring the world-class competition and drama of the NTT IndyCar Series to a newer and more youthful audience.” ![]() *Getty* Could this be IndyCar's silver bullet? It's too early to say. Right out of the gate, however, the platform of choice to broadcast the series is an odd one, and that could prove detrimental to the project. Not sure about you, but like most 30-somethings out there, I wasn't even aware that The CW was still a thing. If IndyCar really wanted to put its fresh content in front of the people they should be chasing for the sake of the series' future; Netflix, Hulu, Amazon, or even Disney (via *ESPN*) would've been a much better choice. I'm no media mogul, of course, so I could be wrong. IndyCar's roster has always been heavy with talent, but in the last few years we've seen an even bigger number of stars turn their backs on Europe and favor the American series. Folks like [Romain Grosjean](), Marcus Ericsson, [Pato O'Ward](), in addition to tenured favorites like [Scott Dixon](), Joseph Newgarden, Will Power, and Tony Kanaan have huge potential to draw young crowds. No exact date was given for the series debut, so stay tuned for updates as we get closer to the 107th running of the Indy 500. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()