--- title: "Hyundai and Kia Want To Sell You a Pickup Truck by 2030" date: "2026-04-15" modified: "2026-04-15" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/hyundai-and-kia-want-to-sell-you-a-pickup-truck-by-2030" categories: - "Hyundai News" - "Kia News" - "News" - "News by Brand" - "Podcasts" --- # Hyundai and Kia Want To Sell You a Pickup Truck by 2030 ![The Drivecast Ep. 12 Hero]() In a shocking turn of events both Hyundai and Kia are preparing body-on-frame pickup trucks. Sounds far-fetched, but it’s true, and it’s quite the development as these two juggernauts continue to blaze a trail forward challenging the rest of the industry on multiple fronts. From the [Palisade]() and [Telluride](), some of the best in their respective classes, to [truly impressive EVs]() and [sharp-looking economy cars](), Hyundai and Kia have been underestimated at multiple points, and now the industry’s watching closely. Hyundai announced it will kick off a family of body-on-frame vehicles in the U.S. before 2030 and teased them with [an SUV that looked like a Bronco competitor](). A week later, [Kia confirmed it too will be bringing a body-on-frame truck to the U.S.]() by 2030, and it even talked powertrains. The latest episode of *[The Drivecast]()* goes behind the curtain on what the upcoming [body-on-frame Hyundai pickup truck will be like](), what [Hyundai's learned]() and will try and do to fix shortcomings with the current crop of midsize trucks on the market, and even what the future holds in [terms of functionality]() with these upcoming models. New here? *The Drivecast* is *The Drive*‘s weekly podcast with new episodes being released every Wednesday. Each week *The Drivecast* takes you behind-the-scenes of the biggest stories, controversies, and characters shaping the automotive industry and the way our roads look today. The podcast is powered by *The Drive*‘s inside access, and takes you through our original reporting, shares our exclusive insights, and expands on those stories in ways that aren’t possible with a written article. You can listen to the latest and previous episodes of *The Drivecast* on [Spotify](), [Apple Podcasts](), or [Amazon Music](). Love what you hear? Hit us with a five-star review to help get *The Drivecast* in front of more people. Have a suggestion, request, or feedback? Drop us a line at feedback@thedrive.com. We read every email. ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()