--- title: "Honda’s Cool New Logo Is Destined for All Its Cars—Not Just the EVs" date: "2026-01-13" modified: "2026-01-13" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/hondas-cool-new-logo-is-destined-for-all-its-cars-not-just-the-evs" categories: - "Honda News" - "News" - "News by Brand" tags: - "honda" --- # Honda’s Cool New Logo Is Destined for All Its Cars—Not Just the EVs ![Honda 0 Series Saloon front end with badge lit]() *\Adam Ismail\* If you've been paying attention to [Honda's 0 Series EV concepts]() over the last few years, you've no doubt noticed [the new "H" badge]() they're sporting. It's very different from the one found on Honda vehicles for decades, as it's wider and not framed. The design actually harkens back to what the company used in the '60s, and, at least initially, Honda told the world that this new logo would differentiate its upcoming EVs from the rest of its lineup. Today, it chimed in again to say this will actually be the new identifier for its entire automotive division, full stop. You can still expect to see the new badge on Honda's first homegrown EVs, landing next year, as well as upcoming hybrids. But we now know, [per the company](), that the logo will "represent \[the\] Honda automobile business as a whole, including not only automobile products but other customer touchpoints such as dealership locations, communication initiatives, and automobile motorsports activities." As someone who has long admired Honda's branding and general design sense (we try to [forgive the slump in the 2010s]()), I wholeheartedly support this move. Many automakers have rebranded over the past five years or so, and in plenty of cases, these have boiled down to low-lift "flattenings" that bleed the dimensionality and life out of their visual identities. They've varied, though. Porsche's "new" look, for what it's worth, [was barely noticeable](), whereas GM's looks like something [a telecom would've floated in 1996](). ![New Honda logo]() **Honda** Honda's take is different, though. First, it reinstates a great logo from the company's past with slight changes—always a great move if you have goods like that just lying in the vault. The wider "H" is timeless but also futuristic; it works on an S660 just as well as it does lit up on the fake grilles of the company's next-gen EVs. Plus, it simply makes sense to treat electrified and non-electrified vehicles the same. Given the way regulations and consumers are shifting, we're going to be holding onto internal combustion engine-powered vehicles for probably much longer than the industry believed six years ago. Leaving the old logo on those cars while the 0 Series represents the most cutting-edge tech Honda has to offer frankly makes everything else seem antiquated and less appealing. My one hope is that Honda doesn't totally get rid of its block-serif, all-caps "HONDA" wordmark as part of this transition. Again, I love the futuristic typeface that the company is using in tandem with the 0 Series stuff, but there are going to be applications that just fit the serif better, particularly enthusiast products, like the [Civic Type R]() and TrailSport off-roaders. Like [red on Championship White](), it'll never go out of style. But what say you? What do you think of Honda expanding this new badge across its whole repertoire? Let us know in the comments. *Got a tip? Reach out to tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()