--- title: "Honda ‘Will Consider’ EVs That Cost Less Than $30,000" date: "2025-11-07" modified: "2025-11-07" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/honda-will-consider-evs-that-cost-less-than-30000" categories: - "Honda News" - "News" - "News by Brand" --- # Honda ‘Will Consider’ EVs That Cost Less Than $30,000 ![Honda’s 0 Series SUV α]() Honda’s preparing to launch its [Series 0 electric SUV]() in the U.S. next year, but while it’ll be the size of a CR-V, it’ll likely cost significantly more. That’s a problem for cost-conscious buyers. In Japan, last week Honda CEO Toshihiro Mibe told journalists that going forward the competition in the U.S. will be affordable EVs cutting under $30,000. “So, for the future, we will consider coming up with EVs under $30,000 as well,” Mibe said. But not necessary in the immediate future. Doing so today would have challenges, according to the executive. “What’s making it difficult, of course, is with the IRA subsidies now gone, with the Trump administration in place, we have the sense that maybe EV growth has been moved back out, maybe out five years in the further future,” Mibe said. Given the market conditions, Mibe said “if we think about whether we have to really come up with those affordable EVs right away, we get the feeling not really.” “I feel like sometime in the future, like at 2030, at that point in time maybe we need to provide a wide, broad product range, including EV.” Mibe said his team will be looking at the results of the interim election coming up and how the (Trump) administration will act in view of the environmental activities. ![Honda Next-Generation Large-Size Hybrid Powertrain]() For now, Mibe noted Honda will [grow its hybrid lineup](). The [automaker’s next-gen hybrid powertrains]() will start arriving in 2027, which will lower costs for the automaker by 20%, according to Honda. Honda still expects to keep its promise of carbon neutrality by 2050, which means with the average car being over 10 years old, the automaker will need to accelerate its electrification offerings heading towards 2040. For the U.S. that will require lower-cost sub-$30,000 EVs, according to Mibe. *Honda provided The Drive with travel, accommodations, and access to engineers for the purpose of writing this story.* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()