--- title: "Honda Still Doesn’t Know What to Name Its EVs" date: "2024-08-20" modified: "2024-08-20" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/honda-still-doesnt-know-what-to-name-its-evs" categories: - "Car Tech" - "Electric Vehicles" - "Honda News" - "News" - "News by Brand" tags: - "Electric Vehicle" - "honda" --- # Honda Still Doesn’t Know What to Name Its EVs ![honda saloon]() *\Hiroshi Aoki, Honda\* Automakers rarely share how they come up with a new model's name. Whether it be focus groups, a nod to a previous famous model, or something that represents the brand's future, each company has its own methodology. In recent years, however, with the introduction of EVs, car companies have struggled to develop naming conventions that are sensible to consumers. As [Honda]() begins to bolster its EV lineup, it too, must decide on several new names. "I understand the naming of the vehicle is very important. Many customers are confident about existing names of vehicles like Civic, Accord, CR-V, but we are also wondering what to do," Honda's global executive vice president Shinji Aoyama told *The Drive*. Earlier this year the Japanese automaker announced its upcoming ["Honda 0 Series,"]() a global lineup of EVs made up of several body styles. During our chat at Monterey Car Week, Aoyama explained that despite having several new models in the pipeline, their names haven't been decided yet. However, he did [confirm the 2028 arrival of a new "NSX]()-type" vehicle. ![Honda]() **Honda** When asked specifically about other automakers' unsuccessful strategies for offering EVs alongside combustion lineups, Aoyama agreed that this has been a struggle for others and hinted that Honda is essentially learning from their mistakes. "We are still watching that situation \[especially\] Volkswagen after introducing many ID series—what will they do with the existing Polo, Golf, Passat? We aren't sure yet." While Honda is looking at VW, it's worth highlighting that brands like Mercedes-Benz and BMW are some of the worst offenders in this naming fiasco. Initially, Mercedes rolled out its EVs under the EQ standalone brand, later modifying it to Mercedes-EQ, briefly switching to something else, and ultimately admitting that [maybe it should just drop the whole EQ thing after all](). It's been a similar case for [BMW with its "i" moniker,]() and Audi's e-tron sub-brand is also quite confusing. Honda currently only offers one EV in the United States, called the [Prologue](). It's built in partnership with General Motors, though future models for its 0 Series will not share any involvement with other automakers. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()