---
title: "Honda Sneaked Completely New ‘Coming Soon’ Designs Into Its 2026 Business Briefing: TDS"
description: "Good morning and welcome to *[The Downshift]()*, or *TDS* for short."
date: "2026-05-14"
modified: "2026-05-14"
authors:
  - name: "Andrew P. Collins"
    job_title: "Executive Editor"
    link: "https://www.thedrive.com/authors/andrew-p-collins"
url: "https://www.thedrive.com/news/honda-sneaked-completely-new-coming-soon-designs-into-its-2026-business-briefing-tds"
categories:
  - "News"
  - "The Downshift"
---

# Honda Sneaked Completely New ‘Coming Soon’ Designs Into Its 2026 Business Briefing: TDS

![Honda Prototype 2026](<https://www.thedrive.com/wp-content/uploads/2026/05/Honda-Prototype-2026.jpg>)
*\<em\>Honda\</em\>*

Good morning and welcome to *[The Downshift](<https://www.thedrive.com/category/the-downshift>)*, or *TDS* for short.

*TDS* is your daily download of car-scene stories worth knowing about from around the internet. Let’s get into it.

🔺 Honda just hosted its [2026 Business Briefing](<https://global.honda/en/newsroom/news/2026/c260514beng.html>), where it shared plans to recover from the fallout of abandoning the "0" EV projects. That briefing included the reveal of two new prototypes, a kind of cyber-Accord-looking sedan and a more sedate Acura SUV. It was weirdly challenging to find Honda's official images of these cars—they're not on the U.S. newsroom site at all. Honda claims the cars are scheduled to go on sale 'within the next two years," but the lack of fanfare around the prototypes is odd. *\[[Honda](<https://global.honda/en/newsroom/news/2026/c260514beng.html>)\]*

⛰️ Overland Expo has crowned the 2026 Nissan Frontier Pro-4X its "Ultimate Overland" vehicle this year, with a cool sponsored build utilizing the platform. *\[[Overland Expo](<https://www.overlandexpo.com/ultimate-overland-vehicle/>)\]*

🛞 MotorTrend's "Roadkill Nights" Hot Rod and muscle car show plus drag-racing event is officially coming back to Woodward Ave. this summer. *\[[Hot Rod](<https://www.hotrod.com/events/motortrends-roadkill-nights-2026-returns-to-woodward-with-dodge-powered-mayhem>)\]*

🇰🇵 North Korean car culture is becoming a thing. Exporting cars there is prohibited under U.N. sanctions, but somehow it's becoming hard to find a parking spot in Pyongyang. *\[[Reuters](<https://www.reuters.com/business/autos-transportation/even-north-korea-someones-your-parking-spot-2026-05-12/>)\]*

📈 Ford stock is way up because people think the automaker will start increasing battery production—but not for electric cars. Speculation is that the automaker will get into the large-scale energy storage business. *\[[Motley Fool](<https://www.fool.com/investing/2026/05/13/why-ford-stock-soared-today/>)\]*

🛢️ Cuba is completely out of diesel and fuel oil. *\[[BBC](<https://www.bbc.com/news/articles/cd7pyrj0vx7o>)\]*

## Author
As Executive Editor, Andrew touches everything on the site from daily news coverage to feature stories, sponsored content, product reviews, road testing vehicles, ecommerce, and more. He's held pretty much every role there is to have at an automotive news site and has been with The Drive's publisher Recurrent since 2020. Andrew's a lifetime gearhead and longtime writer with a particularly strong penchant for road trips, off-road adventures, and archaic vehicles. His passions outside of the automotive world include skiing, obsolete video games, and his dog Bramble who occationally helps review cars.

### Author social links  
[Instagram](<https://instagram.com/andrewatlarge>)  
[LinkedIn](<https://www.linkedin.com/in/andrewpetercollins/>)