--- title: "Honda Passport Sales Are on Fire, TrailSport Accounts for 80%" date: "2026-01-08" modified: "2026-01-08" authors: - name: "Adam Ismail" job_title: "Senior Editor" link: "https://www.thedrive.com/authors/adam-ismail" url: "https://www.thedrive.com/news/honda-passport-sales-are-on-fire-trailsport-accounts-for-80" categories: - "Honda News" - "News" - "News by Brand" tags: - "honda" - "passport" - "suv/crossover" --- # Honda Passport Sales Are on Fire, TrailSport Accounts for 80% ![Honda Passport TrailSport]() *\Andrew P. Collins\* If you've been seeing more [Honda Passports]() in your travels over the past year, that's not a coincidence. And if they've specifically been of the TrailSport variety, that's also for good reason. Not only did 2025 mark a record year for Passport sales, but the TrailSport trim comprised 80% of the take rate. It's a sign that [Honda's off-road pivot]() is paying off with a warm reception in the market. The Passport sits between the CR-V and Pilot in terms of length and cargo volume, but it also chases a different kind of buyer—the kind likeliest to cross-shop one of Honda's SUVs against a Toyota 4Runner or Ford Bronco. Last year, Honda shifted 55,231 Passports, representing a 70% improvement over 2024's figure of 32,527 units. That kind of performance isn't just good for Honda's bottom line in the moment—it highlights a viable room for the brand to grow, an untapped and unsaturated market that's responding. Sure, 55,000 vehicles is but a fraction of the CR-V's mammoth volume; the CR-V has sold more than *seven times* that in each of the last two years! But it's also stagnating, and it's a testament to the CR-V's ubiquity that its gains are bound to be marginal at this point. The Passport, conversely, hasn't hit its ceiling yet. And as for the Pilot, it actually slid last year by 12%, to 124,209 vehicles. Honda will no doubt look to continue this momentum and, in the words of Honda America President and CEO Kazuhiro Takizawa, "expand the TrailSport trim furthermore." The company built an even meaner [Passport HRC concept]() for SEMA last year with an integrated winch, more aggressive lift, and extended skidplates. It also created a much more [extreme one-off of the Pilot TrailSport]() specifically for staff to sample some off-roading. Because if Honda really intends to chase Jeep buyers, its employees should probably know what Jeep buyers look for. *Did you buy a Passport in the past year? Have you done the [Passport wave]()? Let us know at tips@thedrive.com* ## Author Adam is a Senior Editor at The Drive, concentrating on curating and developing the site's slate of daily journalism, from initial pitch to final copy edit. When he's not at his desk researching leads and working with writers, he's testing vehicles or reviewing racing games, new and old. He joined The Drive in 2023, following seven years of covering consumer technology and cars. A car lover and gamer since his earliest memories, Adam came to know the automotive world through video games. First it was Daytona USA, Sega Rally, and Ridge Racer; then came Need For Speed, which inspired an encyclopedic knowledge of '90s supercars, and, of course, Gran Turismo. If not for them, he'd assuredly be doing something else right now. Adam is based in the suburbs outside Philly, where there are ample roads for his hot hatch to stretch its legs. In his car, he's probably listening to indie rock, drum and bass, or Yankees baseball. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()