--- title: "Here’s the One-Off Cupholder Bugatti Designed for a VIP Customer" date: "2025-02-12" modified: "2025-02-12" authors: - name: "Jerry Perez" job_title: "Deputy Editor" link: "https://www.thedrive.com/authors/jerry-perez" url: "https://www.thedrive.com/news/heres-the-one-off-cupholder-bugatti-designed-for-a-vip-customer" categories: - "Bugatti News" - "News" - "News by Brand" tags: - "bugatti" - "luxury" - "Supercar" --- # Here’s the One-Off Cupholder Bugatti Designed for a VIP Customer ![]() *\Frank Heyl/Instagram\* Despite what you may think about society's upper crust and their choice of beverages, [Bugatti]() owners drink water. They go for that glass-bottle European stuff and not the 99-cent gas station special, of course, but they gotta stay hydrated one way or another. And despite having personal chefs, physios, and on-demand medical care, the world's *privilegiato* can still get thirsty while driving their multi-million-dollar cars. Gasp! When such an occasion arises, they too, need the practicality of something we commoners take for granted in our run-of-the-mill cars: [Cupholders](). Luckily, Bugatti's design director [Frank Heyl]() came to the rescue of one particular Chiron owner who [recently questioned their car's lack of cupholders]() after spilling a drink. Shared Wednesday afternoon on Heyl's [Instagram](), the final prototype of the cupholder insert was revealed. You can see the video below or click [here](). > [View this post on Instagram]() > [A post shared by Frank Heyl (@frank.heyl)]() As you can see, the cupholder was designed to be inserted into the [car's door pocket](). This is pretty clever for multiple reasons. One; it can be removed if the owner sells their car or needs the storage space again. Two; as Heyl highlights, there's no drilling, cutting, or gluing required. And three, it looks fully factory. Well, it is factory, but y'know, it looks like it originally came with the car. Heyl mentions that the prototype he's tinkering with on the video is the final version and that the part is now headed into final production. It's unclear exactly how long it took Bugatti to develop this part, but the original cupholder "request" video from Heyl was uploaded in late December, so if that's really when they started working on it, the part has gone from idea to reality in roughly six weeks. Now *that's* service. I would normally say that's the kind of attention you expect when you drop $3,000,000 on one of the world's most exquisite cars, but in reality, that's not true. Just because you pay a lot of money for a car nowadays doesn't mean you'll have a dedicated line to the company's top brass. In this case, Bugatti is showing that it cares about its customers' feedback, and is willing to involve its people and fire up its machinery to keep them happy. Good on you, Bugatti. *Got a tip? Email us at tips@thedrive.com* ## Author Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter. ### Author social links [Instagram]()