--- title: "Gridlife Has Been Sold — and the Deal Could Reshape Motorsport Culture" date: "2026-03-03" modified: "2026-03-03" authors: - name: "Byron Hurd" job_title: "Editor" link: "https://www.thedrive.com/authors/byron-hurd" url: "https://www.thedrive.com/news/gridlife-has-been-sold-and-the-deal-could-reshape-motorsport-culture" categories: - "Culture" - "News" - "Racing" tags: - "race car" --- # Gridlife Has Been Sold — and the Deal Could Reshape Motorsport Culture ![Hans Horpedahl Wins First GRIDLIFE GT Season By 2-Point Margin]() *\Gridlife\* If you're [an amateur or semi-pro motorsports enthusiast]() even remotely active in the United States, you've probably heard of [Gridlife](). For the uninitiated, it's an organization that puts on everything from amateur track days, to drift competitions, and full-blown, wheel-to-wheel racing, along with massive festivals comprising all of the above. Well, [according to *Grassroots Motorsports*](), it was just sold—and it's not alone. Gridlife has been scooped up by a newly formed ownership group [calling itself F=ma]() (That's Newton's second law of motion, for those who aren't mathematically inclined). Two other brands are joining it: The ID Agency (which represents several automakers in one capacity or another, along with other car-culture lifestyle brands) and Racer. The latter is probably more familiar to the motorsports crowd, as it [operates Racer.com along with a multitude of other media platforms](). Simply, this new arrangement puts a motorsports outfit, a motorsports media platform, and a motorsports branding agency all under the same proverbial roof. Talk about a powerhouse. https://www.instagram.com/p/DVbcNgOEg0U/ And fear not, because F=ma isn't a mere parade of suits. Its leadership team includes Chris Stewart and Michael Hurczyn (both of Gridlife), CJ Olivares and Victor Carrillo (of Racer and The ID Agency, respectively), and some additional heavy hitters: Chris Dyson (two-time ALMS champion and son of hall-of-fame IMSA driver Rob Dyson) and James Schiefer, who was a co-founder of Torque.TV. Even some of those who don't explicitly list their motorsports credentials on [F=ma's team page]() have at least dabbled in wheel-to-wheel, such as [Chris McMurray](). Gridlife hosts events all over the country, from Watkins Glen to Laguna Seca and many points in between. In the near term, F=ma says Gridlife participants won't even notice the change. We'll let you be the judge of that, eh? *Got a news tip? Let us know at tips@thedrive.com!* ## Author Byron is an editor at The Drive with a keen eye for infrastructure, sales and regulatory stories. He brings a light, punchy style to all of his content, believing that there's plenty out there to be laughed at—himself included. Born and raised in Maryland but now based just a stone's throw from Detroit, Byron is an auto enthusiast and generalist who enjoys building and tinkering with things of all kinds, from cars, computers and digital cityscapes, to the new garage that will soon house his fleet (a CT4-V Blackwing, a JK Wrangler and an NA Miata). Inspired by an early love of rollercoasters, Byron quickly caught the high-performance driving itch. He's been tracking and auto-crossing his cars since 2007. In his downtime, Byron enjoys reading, playing city builders, and studying the history of the Motor City. ### Author social links [Bluesky]() [Instagram]() [LinkedIn]()