--- title: "GM Says Gas-Powered Ford Bronco Rival Isn’t Going to Happen" description: "The Ford Bronco is bringing the heat to the Jeep Wrangler, but GM's president says the automaker won't make its own gas-powered off-road SUV." date: "2023-02-13" modified: "2023-02-13" authors: - name: "Peter Holderith" job_title: "Contributor" link: "https://www.thedrive.com/authors/peter-holderith" url: "https://www.thedrive.com/news/gm-president-says-ice-powered-ford-bronco-rival-still-isnt-happening" categories: - "Ford News" - "GM News" - "News" - "News by Brand" --- # GM Says Gas-Powered Ford Bronco Rival Isn’t Going to Happen ![]() *\Ford\* The [Ford]() [Bronco]() has generated a ton of buzz for the Blue Oval automaker since it was unveiled in July 2020. Sales are catching up to the [Jeep Wrangler]() and more [trims]() have been released since the truck's launch, but [General Motors](), the third member of the Big Three, has had little to say in response. As it turns out, that's intentional according to GM President Mark Reuss. "I'm not gonna do a Bronco," Reuss told *The Drive*, speaking during an interview at the [24 Hours of Daytona](). At least, not one powered by an internal combustion engine. There are a few reasons for that. The first is simple. Reuss explained that he doesn't want to be "late to the party." Doing a Bronco competitor now would put the brand plumb last in bringing a two-row, body-on-frame 4x4 to the market. The second has to do with emissions. Reuss claimed that Ford has to sell trucks like the [Maverick]() as a hybrid because doing so many cars powered by internal combustion hurts Ford's corporate average fuel economy. He doesn't want to move backward in that regard. ![]() *Chevy Blazer SS EV Chevrolet* Reuss did not deny the possibility of GM making an electric vehicle like the [Bronco]() in the future, however. When I asked if he was against building such a 4x4 with battery power, he replied, "I didn't say that." Indeed, with the modular underpinnings of GM's Ultium EV platform and the success of electric off-roaders like the Hummer EV, that's more likely. There are even rumors [a smaller Hummer EV]() is on the way. In the end, though, executives are always cagey when talking about future products. Plus, GM is just hitting its stride in producing a fresh lineup of new BEVs. It's possible an electric Bronco competitor could be right around the corner, sure, but the Blazer name—historically associated with a body-on-frame 4x4—has already been used on an EV that's [decidedly unlike its predecessors](). So if one does arrive, it won't be soon and it won't be called the Blazer. That doesn't mean it isn't on the table. *Got a tip? Send us a note: tips@thedrive.com* ## Author Peter Holderith is a former staff writer for The Drive. He enjoys covering the regular news cycle, writing reviews, and hunting down long features on obscure pieces of automotive history. ### Author social links [LinkedIn]() [Twitter]()