---
title: "Genesis SUVs, Jeep Wrangler, Caddy Sedans Top List of February’s Most Marked-Up Cars"
date: "2023-03-09"
modified: "2023-03-09"
authors:
  - name: "Peter Holderith"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/peter-holderith"
url: "https://www.thedrive.com/news/genesis-suvs-jeep-wrangler-caddy-sedans-top-list-of-februarys-most-marked-up-cars"
categories:
  - "Car Buying"
  - "News"
---

# Genesis SUVs, Jeep Wrangler, Caddy Sedans Top List of February’s Most Marked-Up Cars

![](<https://www.thedrive.com/wp-content/uploads/2023/03/08/iseecars-2023-markups-gv70.jpg>)
*\<em\>Genesis\</em\>*

New and used car prices are declining, however, the [markups aren't over yet](<https://www.thedrive.com/news/44997/these-are-the-cars-youll-pay-the-biggest-dealer-markups-on-right-now>), especially for hot new vehicles. That being said, it isn't F-150s and RAV4s getting [market adjustments](<https://www.thedrive.com/news/absurd-toyota-bz4x-markups-are-a-bad-sign-for-its-upcoming-enthusiast-cars>) over sticker anymore. According to *[iSeeCars](<https://www.iseecars.com/new-cars-with-greatest-price-hikes-study>)*, it's a pretty diverse group of vehicles including Cadillac sedans, Genesis SUVs and, believe it or not, two flavors of Jeep Wrangler.

The most marked-up car, according to the study, is the Genesis GV70, which has an average markup hovering around 27.5%. It's followed by the[ Jeep Wrangler](<https://www.thedrive.com/new-cars/40163/2021-jeep-wrangler-rubicon-392-review-the-v8-wrangler-is-just-as-rowdy-as-you-think>) at 23.9%, and the Mercedes-Benz GLB at 22.9%. The rest of the cars on the list are all marked up by around 20%. They include both the Cadillac CT4-V as well as the CT5 and the Porsche Taycan, three sedans you may not have expected to see.

![](<https://www.thedrive.com/wp-content/uploads/2023/03/08/iseecars-2023-markups-inline-A.jpg>)
**iSeeCars**

Another Porsche, the Macan, rounds out the list alongside a second Genesis, the larger GV80, and the only Japanese car on the list, the Lexus RX 350h. For reference, the average markup nationally on a new vehicle currently sits at around 8.8%, according to the study.

Along with the *most* marked-up vehicles, the study also provided a smattering of vehicles that are now slightly discounted or not marked up at all on average. That list is below. In short, it's an eclectic mix. Everything from [the Cadillac Lyriq](<https://www.thedrive.com/new-cars/the-2023-cadillac-lyriq-ev-the-start-of-something-great>) to the Mazda CX-9 is present, although many of the vehicles are lower-end offerings from General Motors, like the Chevrolet Malibu and Traverse, and the Buick Envision.

![](<https://www.thedrive.com/wp-content/uploads/2023/03/08/iseecars-2023-markups-inline-B.jpg>)
**iSeeCars**

If you're trying to get a deal on a car, you should seek out a full-sized pickup, a Volkswagen Arteon, or a Cadillac Lyriq. They're very cross-shoppable, I assure you.

What's interesting to me about this list is that we don't see any enthusiast cars like the [Z06 Corvette](<https://www.thedrive.com/news/100k-markup-on-2023-chevrolet-corvette-z06-isnt-surprising-but-it-is-sad>), which has been noteworthy for its huge markups. The study's methodology excludes"Heavy-duty vehicles and low-volume models," however, which may be why we're not seeing things like Hummer EVs or other similar new cars that are being produced in small numbers.

*Got a tip or question for the author? You can reach them here: peter@thedrive.com*

## Author
Peter Holderith is a former staff writer for The Drive. He enjoys covering the regular news cycle, writing reviews, and hunting down long features on obscure pieces of automotive history.

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/peter-h-5ba447192/>)  
[Twitter](<https://twitter.com/_baldtires>)