--- title: "Genesis Launches Magma Performance Arm With Spicy GV60 Concept" description: "Genesis' GV60 Magma Concept will accompany the luxurious Neolun SUV Concept at the NY Auto Show later this week." date: "2024-03-26" modified: "2024-03-26" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/genesis-reveals-magma-performance-label-with-sporty-gv60-ev-concept" categories: - "Genesis News" - "News" - "News by Brand" tags: - "Electric Vehicle" - "Genesis" - "GV60" - "suv/crossover" --- # Genesis Launches Magma Performance Arm With Spicy GV60 Concept ![]() *Genesis* Look out M and AMG, [Genesis]() just launched its own performance label and its first car is as spicy as its name implies—the Genesis GV60 Magma. While technically still a concept, the GV60 Magma is a very real sign of things to come, as Genesis wants to make a high-performance Magma variant of every production car it builds. This bright orange electric crossover is just the beginning. Since Genesis is serious about Magma being a high-performance name, the [GV60]() Magma's fantastic looks aren't just aesthetic. Its newly vented front bumper features air intakes to cool the battery, its vented fender flares and killer 21-inch aero disc wheels help cool the brakes, and its rear wing provides a bit of extra downforce. To make sure it delivers on its suggested performance, Genesis hired legendary [Formula 1]() and Le Mans champion Jacky Ickx as a brand partner, to lend his racing expertise. ![]() ![]() Genesis didn't reveal any specs for the GV60 Magma, as it's still a concept. However, we've already seen the [Hyundai Ioniq 5 N]() pump out 641 horsepower, so we know both brands have some pretty high-performance electric hardware in house. The GV60 Magma will be seen by the public for the first time at the New York International Auto Show later this week, where it will debut alongside a few other new cars. The [Genesis G80]() Magma Special is a higher-performance version of its G80 sedan, with a similar orange color scheme, but it will only be available in the Middle East. There will also the stunning [X Gran Berlinetta Concept](), but we saw that last year. ![]() ![]() ![]() ![]() ![]() The other big news from Genesis at the NY Auto Show is the Neolun Concept, a massive luxurious SUV with minimalist styling, B-pillarless design, coach doors, and a lounge-like interior. Its Indigo-colored leather seats are plush and the fronts can swivel around to face the rears, creating a communal atmosphere, though that isn't anything particularly new in the world of electric vehicle concepts. What is new is its use of traditional Korean "ondol" radiant heating, using heating films in the dashboard, door trims, seat backs, and even the floor. Hopefully we seen these concepts come to life sooner than later, especially the GV60 Magma and all future Magma models. Not only would it be great to see Genesis launch a performance brand to rival BMW and Mercedes, but it would also immediately have the best name of them all. *Got tips? Send 'em to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()