--- title: "Future VW EVs Will Get Real Names" date: "2025-05-17" modified: "2025-05-17" authors: - name: "Beverly Braga" job_title: "Weekend Editor" link: "https://www.thedrive.com/authors/beverly-braga" url: "https://www.thedrive.com/news/future-vw-evs-will-get-real-names" categories: - "Car Tech" - "Electric Vehicles" - "News" - "News by Brand" - "Volkswagen News" tags: - "electric car" - "VW" --- # Future VW EVs Will Get Real Names ![VW]() *\Volkswage\* The Germans have been a fickle bunch as of late, at least when it comes to naming their vehicles. [Volkswagen]() is the latest to reassess its [branding strategy]() with plans to do away with the alphanumeric "ID" badging in favor of actual car names. Just as [electric vehicle]() styling ebbs and flows between avant-garde and traditional, so do the model names. In an interview with [*Auto und Wirtschaft*](), VW brand board member Martin Sander revealed that the [ID.EVERY1]() name wasn't actually going to stick. Not for other upcoming models, either. "The cars will get proper names again," he said. "This question will arise specifically with the market launch of new models – neither the [ID.2all]() nor the ID.EVERY1 will have those names in series production." What the production names would actually be, Sander, who is part of Sales, Marketing, and After Sales management team, remained mum. "We'll announce that when the time comes." According to [*Carscoops*](), future ID vehicles could adopt names that already exist in the VW vault. For example, the ID.2 could be renamed Polo, and the ID.1 could be identified as Lupo, Fox, or Up! Or, you know, Volkswagen could choose new names altogether. Kai Grünitz, another VW board member who is on the Technical Development side, previously mentioned that ID models would be significantly updated starting in 2026. *Carscoops* says that could be the ideal time to not only give every ID a facelift but also a new non-alphanumeric name. At the very least, drop that period and the awkward spacing (no space if followed by a number, space if followed by a letter). Marketing mayhem at its best. The ID EV sub-brand was launched in 2017. In the U.S., we currently have [ID.4]() and [ID.Buzz]() to choose from. The [ID.7]() was set to arrive, delayed, and then ultimately canceled. Having a vehicle name that doesn't resemble a NASDAQ chart is one thing, but the VW EVs still have to be identifiable when you consider that ICE-powered models will be sold alongside for another few years. Perhaps VW can take a cue from its countrymen. [BMW]() gave its [multi-faceted "i"]() a single job now: it'll appear only on its electric models. Also, the [eDrive and xDrive word salad]() might disappear with the Neue Klasse lineup, replaced with a more straightforward system. [Audi]() has shifted its naming structure twice in as many years. First, it was a battle of the [odd and even numbers]() before sensibility fought through to revert back to the [As and the Qs](). Then you've got [Mercedes-Benz]() pretending the whole [EQ thing never happened](). As Sander said, only time will tell. Hopefully, Volkswagen doesn't end up on the [EV name struggle bus]() that [Honda]() is apparently in regarding its future electrified lineup. *Got a tip? Email us at tips@thedrive.com* ## Author Born and raised in Hawaii, Beverly has been a prolific and published creative writer since her teens. As a contributor to The Drive, Beverly covers the weekend shift, blogging about all things automotive, mobility, transportation, and topics in-between. Currently a digital nomad, Beverly's only constant is her car, a second-generation Mazdaspeed3. Even though she's never in one place for too long, her hot hatch always feels like home. ### Author social links [Instagram]() [LinkedIn]()