--- title: "Ford’s Next-Gen “Breakthrough” EV Debuts on August 11: TDS" date: "2025-07-31" modified: "2025-07-31" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/fords-next-gen-breakthrough-ev-debuts-on-august-11-tds" categories: - "News" - "News by Brand" - "The Downshift" --- # Ford’s Next-Gen “Breakthrough” EV Debuts on August 11: TDS ![Ford F-150 Lightning production]() *\Ford\* Good morning and welcome to *The Down Shift*, or *TDS* for short. *The Down Shift* is *The Drive*'s new weekday early morning quick-hit rundown featuring the latest bits of news bubbling in the overnight and early am hours. Pair it with a Pop-Tart and coffee as the day begins. Today is the fourth installment of *TDS* and everyone's feedback about the content and format in the comments section and via email (tips@thedrive.com) is more appreciated than you know. Keep it coming. Quick. Tight. Light. Short. *TDS* is not in-depth reporting or a single-shot full-featured story. This is meant as a heads up during the early morning shuffle. Headlines are summarized in a single sentence accompanied by a link providing the ability to go deeper for more information. After three days there was a pinky swear not every *TDS* would headline or contain Tesla news, and would you look at that, already delivering on that promise. Already into the second cup of coffee here, so let's get into it. 🚘 What I’m driving: Now in the back half of the week with the refreshed 2025.5 Volvo XC90 T8 plug-in hybrid SUV and have barely sipped any gas. Most of the drive time has been in pure electric-only mode thanks to 32 miles of electric range. 🔋 Ford CEO Jim Farley [announced during a Q2 earnings call]() the automaker will reveal its "breakthrough electric vehicle and platform" in Kentucky on August 11. 💸 During the same call Farley reported[ Ford swung to a $36 million Q2 net loss]() and blamed mounting costs from tariffs and recalls. 🔌 Subaru plans to push forward into the future [with at least four EVs]() in its U.S. showrooms despite the federal tax credits disappearing. 📈 Hyundai Motor Group (the parent company of Hyundai, Kia, and Genesis) [praised the new tariff agreement]() between the U.S. and South Korea as a "historic achievement" noting it will allow the brands to invest in the U.S. "with confidence." 💶 While Porsche and Aston Martin [hike U.S. prices]() due to tariffs BMW said it's [holding its financial guidance steady]() while [Ferrari's core profit is up 6%]() in Q2. 🏕️ A proper bolt-on aftermarket [winch bumper solution]() has finally surfaced for the Rivian R1T and R1S. *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()