--- title: "Ford’s Already Testing Its $30,000 EV: TDS" date: "2025-11-04" modified: "2025-11-04" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/fords-already-testing-its-30000-ev-tds" categories: - "News" - "The Downshift" --- # Ford’s Already Testing Its $30,000 EV: TDS ![Ford EV truck concept art.]() *\Ford\* Good morning and welcome to *The Downshift*, or *TDS* for short. Light, tight, and right, *TDS* gathers the latest automotive news bubbling around the globe and gathers it in one place. Stories are summarized in a single, sometimes long, sentence accompanied by a link for those seeking more information. The first cup of coffee is gone, I'm working to get back onto U.S. time after a week in Japan, and more coffee is needed, so let's get into it. 🚘 What I’m driving: The new 2026 Nissan Leaf arrived in my driveway yesterday and first impressions are mostly favorable with a few quibbles regarding wind noise. 🔋 [Ford CEO Jim Farley revealed]() during the automaker's third-quarter earnings call that the Blue Oval's $30,000 EV is "not a distant plan," rather "sourcing is at 95% complete now. We are testing vehicles." 💸 Costco is [offering up to $2,000 off some EVs]() on top of manufacturer incentives. 🤖 Waymo's self-driving taxis are expanding with plans calling for [three more cities to be added]() to the company's portfolio in 2026, which will bring the total up to 12 U.S. cities by the end of next year. 💰 Ferrari [reported that earnings rose 5%]() in the third quarter, which was above expectations. ‼️ Stellantis [recalled 340,000 Jeep 4xe plug-in hybrids]() due to a risk of catching fire. 🕵 The NHTSA is [receiving more complaints]() from consumers about defective Tesla door handles not opening, making it so people can't get out of their vehicles, after battery failures; the complaints came after the agency announced its investigating whether Tesla door handles have a defective design. 🎪 A new study revealed data that [showed auto shows are driving sales](). *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()