--- title: "Ford CEO Says Fixing Long-Running Quality Issues Will Be His ‘No.1 Priority’" description: "In recent years, Ford's quality and reliability has dropped, according customer surveys, and it wants to make fixing that its top priority." date: "2022-12-19" modified: "2022-12-19" authors: - name: "Nico DeMattia" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/nico-demattia" url: "https://www.thedrive.com/news/ford-ceo-says-fixing-long-running-quality-issues-will-be-his-no-1-priority" categories: - "Ford News" - "News" - "News by Brand" --- # Ford CEO Says Fixing Long-Running Quality Issues Will Be His ‘No.1 Priority’ ![]() Over the past few years, customer surveys on quality and reliability haven't been kind to [Ford](), and they haven't gone [unnoticed](). Not only is Ford aware of what customers and surveys are saying, but also it's made fixing such issues a top concern. According to *[Ford Authority,]()* Ford CEO Jim Farley told the Ford Retired Engineering Executives group “fixing quality is my No. 1 priority." Farley reportedly acknowledged that these recent quality issues didn't just crop up overnight and have been years in the making, which means they could take years to fully fix. Farley recently hired former J.D. Power vice president Josh Halliburton as Ford's new executive director of quality, who also said completely fixing quality issues would be a long-term matter. The Ford models with reported poor reliability recently are the [Ford Bronco Sport,]() [Mustang Mach-E](), Ford Explorer, and Lincoln Aviator. Some models actually did well in *[Consumer Reports']()* most recent test, such as the [Ford Maverick ]()and Lincoln Corsair. But the overall lineup needs improvement. ![]() Halliburton [reportedly said]() that Ford has been concerned with its quality for almost nine months, so the groundwork for him turning the company around is already laid. He also said Ford knows what it's doing, but that "it became complacent" and that constant finger-pointing became an issue. However, Halliburton remains optimistic, saying that he sees momentum building already. Despite the momentum, this isn't going to be a quick fix. Ford will examine its entire manufacturing process, according to Halliburton. Everything—from product development to the supply chain to manufacturing—needs an overhaul, and it will likely take years, but it's an investment Ford is willing to make. "Until we fix quality, nothing else matters," Farley said. *Got tips? Send 'em over to tips@thedrive.com* ## Author Nico is a writer and reviewer from New Jersey who probably thinks he’s a lot funnier than he actually is. His love of cars began when he was just a kid playing Gran Turismo 3, grinding out enough race wins with a Mazda Miata to save up for an in-game RUF 911. That passion for small, lightweight sports cars drove his desire to learn more about the industry, get his hands on as many cars as he could, and bring those experiences to life on the page. He cut his teeth writing about BMWs, Volkswagens, and Audis, mostly, and has owned far too many of each. He’s on his fourth 3 Series sedan, but all of his old, cheap German cars have forced him to learn more about car maintenance than his mechanical capability can handle. Too many late nights have been spent scrambling to get a car running by morning so he could get to work. For some reason, he never seems to learn that old Bimmers probably aren’t the best daily drivers. But he loves more than just old German cars. He’ll gladly drive and discuss anything with four (or even three) wheels. Cars aren’t his only passions, though. Nico is also a big nerd and loves movies, video games, comic books, and cares far too much about the New York Giants. So don’t be surprised if you see football references or dumb, obscure movie quotes in any of his car reviews. ### Author social links [Instagram]() [LinkedIn]()