--- title: "Ford CEO Says Automaker Couldn’t ‘Compete and Be Profitable’ With Sedans: TDS" description: "Good morning and welcome to *The Downshift*, or *TDS* for short." date: "2026-01-21" modified: "2026-01-21" authors: - name: "Joel Feder" job_title: "Director of Content and Product" link: "https://www.thedrive.com/authors/joel-feder" url: "https://www.thedrive.com/news/ford-ceo-says-automaker-couldnt-compete-and-be-profitable-with-sedans-tds" categories: - "News" - "The Downshift" --- # Ford CEO Says Automaker Couldn’t ‘Compete and Be Profitable’ With Sedans: TDS ![Ford Fusion]() *\www.thedrive.com\* Good morning and welcome to *The Downshift*, or *TDS* for short. Tight, dense, and quick, *TDS* gathers the latest automotive news from around the world and places it in one spot. Stories are summarized in a single sentence accompanied by a link for those seeking more information. I'm still in Sweden, just interviewed a handful of Volvo executives, and am finishing up a cup of tea. Let's get into it. 🚘 What I’m driving: Nothing. But I did walk through the snow this morning, albeit carefully, after only being four weeks post spine surgery. 🚗 [Ford CEO Jim Farley said]() the automaker only makes trucks, SUVs, and a muscle car, with no sedans in the lineup, because "we couldn’t find a way to compete and be profitable." 😟 Acura dealers are dreading the two-year wait for a next-gen RDX and [blame the situation]() on the automaker's focus on a "stubborn" EV pursuit. 🔋 BMW is preparing to [build some of its EVs in the U.S. ]()after fixing a battery supply chain issue. 📈 Lamborghini [reported a new sales record]() and credited its 2025 success to hybrids. ⭐️ The updated Mercedes-Benz S-Class [will feature heated seat belts]() and an illuminated hood ornament. 🔋 The [2027 Kia Niro debuted]() with a fresh face and mild interior refresh to align the entry-level EV with its larger siblings. 🟠 Hyundai execs said they hope Magma will help [grow Genesis sales by 650%]() in Europe. 🔌 A [new Mercedes-Benz GLC 53 plug-in hybrid]() is reportedly on the way with an inline-six engine. ‼️ Ford [recalled 119,075 vehicles]() due to an issue with their block heaters. 🤝 Aston Martin and Honda's partnership might extend beyond F1 as the bosses said [they are open to the idea of pursuing a road car]() project, though the companies are currently focused on launching the race car. *Have feedback on the formatting of TDS? Send us a note: tips@thedrive.com* ## Author Overseeing what you see, read, touch, hear, and interact with from the vast lakes of Minnesota, Joel Feder shapes how The Drive looks and operates as the head of content and product initiatives. On a daily basis, Joel leads the newsroom and editorial staff playing point on both short-term coverage and long-term strategic plans. His mission is to help ensure The Drive shapes the future of automotive media by helping the team execute original reporting, breaking news, and exclusive opportunities. Regarded as an industry insider and recognized by colleagues, fellow journalists, and manufacturers as a point-person and leader in the industry, Joel owns and runs the largest automotive professionals group on Facebook in an effort to serve and help others. Joel serves as a juror for the World Car Awards. In addition, he is the board chair and chair of the governance and nominating committee for Move Forward MN, a local non-profit that helps at-risk youth with barrier-free mental health and housing services. While you’re reading this he’s either on his computer or iPhone chasing the latest news or drafting a story. ### Author social links [Instagram]() [LinkedIn]() [Bluesky]() [Email]()